Gateway To The Media Industry Insights
We showcase here all creative advertisement created by creative agencies includes tv advertisement, print, radio, ooh, digital.
Budweiser, official beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign “Celebration in the Making” in India, bringing football fans unique experiences, cultural collaborations, and…
Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad…
New Delhi, 23rd June 2025: Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the…
Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like…
Instamart has launched a first-of-its-kind sunlight-activated newspaper ad that uses photochromatic ink to turn illustrated mangoes golden under sunlight, evoking summer nostalgia and childhood memories. The creative, featuring a playful…
JM Financial has launched its digital campaign #BachkeRehnaRe to raise awareness about the rising threat of financial scams. Centered around a humorous film titled Scam Ka Check Mate, the campaign…
G-SHOCK, the Casio watch brand, has unveiled its latest campaign, Rise Above the Shocks, featuring brand ambassador Vicky Kaushal. The campaign emphasizes resilience and celebrates youth who overcome life’s pressures…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? “AI in advertising is undeniably becoming a superpower for growth. Just like the internet era…
Del Monte has launched its new campaign, ‘The Better Can’, in India to highlight its premium can-packaged juices, which offer longer freshness and a more indulgent experience compared to traditional…
Despite strong performances by Indian agencies across several categories at the Cannes Lions International Festival of Creativity 2025, India secured just one shortlist in the Industry Craft Lions category. Bangalore-based…
Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the…
SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals…
Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Vaseline, in collaboration with Ogilvy Singapore and Canada, has launched Screen Block, a rebranded SPF 50+ sunscreen designed to protect gamers in Asia from harmful blue light exposure. Debuting in…
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…
Following the April 22 terror attack in Pahalgam, which triggered widespread fear and mass cancellations, Ladakh’s tourism industry has seen a 70% drop in visitor numbers. To combat the downturn,…
Policybazaar has launched a new brand campaign highlighting the real impact of insurance through powerful testimonials from families who received support during medical emergencies or loss. The emotionally driven films…
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nation’s economic engine accelerates, is Indian advertising keeping pace…
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
Wavemaker clinched the prestigious ‘Agency of the Year’ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…