Kareena Kapoor can’t resist a pistachio Magnum.
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
Porter unveils ‘Safety ki Shart Lagi’ campaign.
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Havmor’s new campaign is “Soooo Tasty!” in the Last Bite Battle.
Havmor Ice Cream, part of LOTTE Wellfood, has launched a new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, celebrating its irresistible taste. The campaign features Bollywood star Tamannaah Bhatia alongside cricket…
Budweiser 0.0 spotlights fans in India’s music scene.
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…
Fortune Foods and Blinkit launch Ramadan ad celebrating togetherness.
Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate…
Anupam Mittal’s wildest pitch? A KFC-eating bot!
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
Godrej Enterprises aims for 50% growth in AC sales by FY26.
Godrej & Boyce, part of Godrej Enterprises, has launched its new range of smart air conditioners in response to the early rise in temperatures. After a record 100% growth in…
Big Bowl joins the cricket craze with exclusive deals and contests.
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Orient Electric goes digital with a podcast-style ad featuring Dhoni & Kapila.
Orient Electric’s latest fan campaign takes a fresh digital-first approach, using a podcast-style ad featuring MS Dhoni, Kusha Kapila, and Madan Gowri. The ad playfully misleads viewers into thinking Kusha…
Good Home rebrands bathrooms as “Freshrooms” in latest campaign.
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
Kotak Mahindra Bank launches Hausla Talks to inspire bold dreams.
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
Indica’s #AddColorToYourLife: Breaking barriers this Holi!
This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.…
Réal encourages consumers to “Keep It REAL, Every Time” with its new campaign.
Réal, a brand from Dabur India Limited, offers a wide range of healthy fruit juices and beverages. Its latest campaign encourages consumers to switch from sugary colas to Réal juices,…
Cadbury Dairy Milk champions generosity as a lifestyle.
Cadbury Dairy Milk’s latest campaign promotes kindness and acceptance, encouraging people to look beyond differences and embrace shared humanity. In a world often divided by backgrounds and beliefs, the brand…
Cheil India streamlines laundry with Samsung’s Bespoke AI™ campaign.
Samsung has launched the Bespoke AI™ Laundry washing machine with a campaign showcasing how its advanced AI technology simplifies laundry by removing the guesswork. The campaign features Nimrat Kaur and…
iD Fresh Food unites India over a shared love for Parota, Parotta, and Parantha.
iD Fresh Food has launched a new TVC campaign celebrating India’s shared love for parotas, known by different names across regions. The ad playfully explores these variations while emphasizing the…
Mirinda’s Holi campaign adds fizz and joy to the festival.
Mirinda is celebrating Holi with a vibrant new campaign film that captures the brand’s playful spirit. The film showcases a lighthearted moment between a mother and son, where Mirinda transforms…
AI transforms fashion ads with AJIO’s groundbreaking campaign.
AJIO, India’s leading fashion e-tailer, has launched its innovative campaign, ‘The Great Fashion Price Crash,’ created entirely with Generative AI. This marks the brand’s commitment to cutting-edge storytelling for the…
L’Oréal Paris empowers women with its groundbreaking hair freedom campaign.
L’Oréal Paris set a Guinness World Record for the “Most People Untying Their Hair Simultaneously” with over 500 women in Mumbai, marking the launch of their new Hyaluron Pure Shampoo…
Zepto’s SuperSaver features Akshay Kumar & Jr. NTR.
Zepto, India’s fastest-growing quick commerce platform, launches its SuperSaver campaign featuring Akshay Kumar and Jr. NTR, promoting unbeatable prices with the tagline “Prices itne low, ek baar dekh toh loh.”…
Fortune SuPoshan celebrates Sanginis on Women’s Day.
Adani Wilmar Limited (AWL) is honoring SuPoshan Sanginis this International Women’s Day with a four-video series, ‘Stories of Sanginis: A Tribute to Their Strength,’ highlighting the impact of village volunteers…
Mamaearth features Palak Tiwari & Shilpa Shetty Kundra in new TV campaign.
Mamaearth has introduced Palak Tiwari as its newest brand face alongside Shilpa Shetty Kundra in a new TV campaign promoting its Ubtan Face Wash. The ad highlights the effects of…
Aqualogica’s clever take on sun protection: “Feels So Light, Shields So Right.”
Aqualogica, a Gen Z-focused brand under Honasa Consumer, has launched its witty new campaign, “Feels So Light, Shields So Right,” spotlighting the Glow+ Dewy Sunscreen. The ad personifies the sun…
Tanishq celebrates women’s individuality with ‘Her Choice.’
This Women’s Day, Tanishq launches ‘Her Choice’, a thought-provoking campaign that redefines empowerment as the freedom to choose, free from societal expectations. Conceptualized by Autumn Grey, the film follows a…
Luminous promotes gender parity with #WomenInEnergy and Inclusion Month.
Luminous Power Technologies continues its commitment to empowering women in the energy sector by releasing the third film in its award-winning #WomenInEnergy campaign on International Women’s Day. The 2023 campaign,…
Flipkart elevates spiritual experience with “Line Sevak” at Maha Kumbh.
Flipkart, India’s homegrown e-commerce platform, launched the compassionate ‘Line Sevak’ initiative at the Maha Kumbh Mela, one of the world’s largest spiritual gatherings. The initiative aimed to enhance the experience…
Garnier Black Naturals partners with MS Dhoni and Sakshi Dhoni.
Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse…
Adani Ports film highlights seamless connectivity’s impact on lives.
Adani Group’s latest film, Journey of Dreams, continues its Hum Karke Dikhate Hain series, showcasing the transformative power of Adani Ports. The film highlights how seamless connectivity and world-class logistics…
Mahindra Lifespaces introduces ‘Home of Positive Energy’ as its brand idea.
Mahindra Lifespaces has launched its new brand philosophy, ‘Home of Positive Energy’, emphasizing well-being through thoughtful design, natural light, and green spaces. The initiative includes a digital video commercial (DVC)…
Britannia Good Day unveils ‘HEADLINES’ campaign to strengthen its chai bond.
Britannia Good Day has launched the “HEADLINES” campaign to strengthen its connection with chai, using a unique visual concept that excludes the product itself. Created by Talented.Agency, the campaign highlights…