Vir Das Brings the Heat to KFC India’s New ‘Dunked’ Campaign
KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.”…
Tata Capital celebrates the rise of women’s cricket with ‘#ChampionsKiGalliyonMein’ initiative
Tata Capital has rolled out its new campaign, #ChampionsKiGalliyonMein, spotlighting how today’s women cricketers are inspiring and enabling the next generation of champions. Conceptualised and executed by Schbang, the campaign…
Palmonas taps nostalgia and meme culture with Shraddha Kapoor–Amrita Rao campaign
Palmonas has struck a chord online with a new digital campaign that brings together Shraddha Kapoor and Amrita Rao, cleverly reviving a long-standing Bollywood meme to promote its mangalsutra collection.…
Cornitos takes a bold satirical swipe at K-culture clichés in new Korean Chilli Nachos campaign
Cornitos has rolled out a fresh, tongue-in-cheek campaign for its Korean Chilli Nachos, intentionally rejecting the formulaic K-culture themes that have become ubiquitous in the category. Developed in partnership with…
Birla Opus Paints celebrates Pongal with festive film spotlighting Style Colour Smart interiors
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has rolled out a new festive campaign in Tamil Nadu to mark Pongal, centred around its Birla Opus Style…
ZEE5 takes Saali Mohabbat beyond the screen with immersive, culture-led launch and Ferns N Petals partnership
ZEE5 has rolled out an expansive, multi-touchpoint marketing campaign for Saali Mohabbat, its original crime–mystery thriller that has crossed 100 million watch minutes on the platform. Designed to blur the…
GIVA unveils ‘Glow in Motion’ collection with Barkha Singh at the centre of a playful new campaign
GIVA has launched its latest jewellery collection, Glow in Motion, with actor and youth icon Barkha Singh leading the campaign. The new range celebrates movement, light and modern femininity, introducing…
Fortune celebrates Gujarat’s Uttarayan with special Cottonlite festive edition
AWL Agri Business has introduced a limited-edition Uttarayan-themed pack for Fortune Cottonlite Refined Cottonseed Oil in Gujarat, along with the launch of its new regional campaign, Pakko Gujarati. The initiative…
Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar in new natural diamond film
Tanishq, the Tata Group’s jewellery brand, has unveiled a new television commercial that pays tribute to the enduring value and emotional depth of natural diamonds. Conceptualised by Kommune, the film…
Emcure teams up with MS Dhoni to relaunch nationwide digital push on obesity awareness
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
Kansai Nerolac turns to Gen AI for cinematic digital launch of Perma NoHeat
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Britannia Cakes adds new festive flavours and a heartwarming campaign to mark the season
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Charlotte Tilbury teams up with Nykaa and Sobhita Dhulipala for bridal beauty content series
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
‘ZERO Fees, More Access’: WazirX Launches Nationwide Crypto Campaign
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Yes Madam Unveils New Campaign Featuring Anita Hassanandani to Spotlight Safe At-Home Salon Services
Yes Madam has launched its latest advertisement starring popular television actor Anita Hassanandani, reinforcing the brand’s promise of hygienic, reliable and convenient at-home salon and wellness services. The film also…
Aamir Khan Leads Britannia NutriChoice’s New Campaign on the Power of ‘One Good Choice’
Britannia NutriChoice has launched a fresh campaign fronted by Aamir Khan, centred around the idea that one positive choice can set off a chain reaction of better decisions. Developed by…
AU Small Finance Bank Taps Ranbir Kapoor & Rashmika Mandanna for Humorous Campaign on Smarter Banking
AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first in the segment to receive RBI’s in-principle approval to transition into a Universal Bank, has rolled…
OpenAI Unveils ChatGPT’s First India-Focused Brand Campaign Spotlighting Voice and Everyday Use
OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign…
Bank of Baroda launches new ‘Masterstroke’ campaign with Sachin Tendulkar
Bank of Baroda, one of India’s premier public sector banks, has launched its latest brand campaign with global ambassador Sachin Tendulkar at the forefront. Building on last year’s successful ‘Play…
Go Colors teams up with Prajakta Koli to launch the youth-focused ‘MostlySane Collection’
Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand…
Agoda Launches Celebrity-Led ‘Amazing Hotel Prices’ Campaign Featuring Sunil Grover, Ekta Kapoor, Chunky Panday & Varun Sharma
Digital travel platform Agoda has rolled out a new multi-film digital campaign titled “Amazing Hotel Prices,” fronted by well-known Indian entertainment personalities Sunil Grover, Ekta Kapoor, Chunky Panday and Varun…
Jaideep Ahlawat leads KFC’s new campaign promoting the ₹99 Chicken Krisper Meal
KFC has rolled out a new campaign featuring actor Jaideep Ahlawat to spotlight its value offering the Chicken Krisper Meal priced at ₹99. The film plays on Ahlawat’s famously calm,…
MR.DIY and Rajkummar Rao return with a witty ‘Genie’ campaign
MR.DIY has unveiled its new ‘Genie’ campaign featuring Rajkummar Rao, marking the second phase of their ongoing partnership. In this humorous film, Rao plays a genie who realizes he’s no…
Mondelēz Brings Lotus Biscoff To India, Launches Experience-Led Campaign
Mondelēz International has officially introduced the iconic Lotus Biscoff biscuit to India with a new integrated campaign titled “Welcome to the Biscoff Feeling.” The launch included an immersive experience in…
Jockey Extends Comfort Beyond Home With New Athleisure Campaign ‘Take It Outside’
Jockey has introduced its new winter athleisure campaign, Take It Outside, showcasing a premium collection designed for comfort, movement, and everyday versatility. The collection includes lightweight, warm outerwear for activities…
Abhay Verma and Pratibha Ranta Front Tata Coffee Grand’s New Gen Z Anthem
Tata Coffee Grand, the instant coffee brand from Tata Consumer Products, has launched a bold new campaign titled Not Just Your Regular Coffee, celebrating individuality and the unapologetic spirit of…
Milind Soman Stars in Centre For Sight’s Fun Take on Cataract Awareness
Centre For Sight has unveiled a new awareness campaign featuring Milind Soman to highlight early signs of cataract and encourage timely screening. The film uses humour to show how many…
Freedom Sunflower Oil Launches Consumer Awareness Drive With Rahul Dravid
Freedom Sunflower Oil has rolled out a new campaign titled Coaching the Coach, featuring Rahul Dravid, to raise awareness about misleading edible oil packaging. Using a playful comparison between cricket’s…
Malabar Gold & Diamonds Unveils 15th Edition of ‘Brides of India’
Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including…
MasterChow and Ranveer Brar Inspire Home Kitchens with New Campaign
MasterChow has launched its latest campaign, Not Mangaya, Ghar Pe Banaya, featuring celebrity chef Ranveer Brar, encouraging home cooks to create flavour-packed Asian dishes without relying on takeout. The multi-film…