Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr lollipop market, moving beyond its “kiddy” image. The brand’s campaign, featuring ambassador Jasprit Bumrah, promotes self-expression, confidence, and individuality, with Bumrah’s cool, confident persona aligning with the lollipop’s message.
The high-energy TVC shows a young cricketer overcoming pressure with the power of a Boomer Lollipop, reinforcing the brand’s fun and swag-driven attitude. Made in India, the lollipop marks Boomer’s evolution and expansion into the growing segment, with a focus on Gen Z’s tastes and preferences.