Gateway To The Media Industry Insights
This category keeps followers informed about the ever-evolving media world, spotlighting the people and innovations driving change.
Emaar Entertainment has partnered with MakeMyTrip as its official India partner, giving travellers seamless access to marquee Dubai attractions like Burj Khalifa, Dubai Aquarium & Underwater Zoo, KidZania, and Sky…
HDFC Securities has appointed Mangalam Ganesh as Chief Technology Officer (CTO) to drive its digital transformation journey. With over 26 years of experience in financial services technology, she previously served…
Mumbai, 20th August, 2025: Independent agencies Jack in the Box Worldwide and Tidal7 have officially announced their merger, coming together under a new name — J7. This unification brings the…
MUMBAI, India—August 21, 2025—Prime Video, India’s most loved entertainment destination, today announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight of its highly anticipated upcoming…
New Delhi, 21st August 2025: In a pioneering move to standardize and enhance digital marketing practices in India, Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation,…
Arvind Fashions Limited has appointed Saikot Das as Chief Brand & Strategy Officer, effective August 19, 2025. He will lead brand strategy, consumer experience, and growth initiatives across AFL’s portfolio…
Neha Gulati has joined Myntra as Head of Brand, Events, Category, and Private Brands. She shared the update on LinkedIn, expressing excitement about contributing to Myntra’s innovative consumer engagement journey.…
Mumbai, 18th August 2025 – Global tech and marketing services company DEPT® is bolstering its India operations with the appointment of Rohit Shukla as Head of Data Practice and Nitin…
Mumbai, India: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to…
Lenovo, in collaboration with Intel, partnered with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Edition through an immersive “Aura Experience” campaign. Aimed at IT and business decision-makers,…
The Indian Outdoor Advertising Association (IOAA) has urged Finance Minister Nirmala Sitharaman to cut GST on outdoor advertising from 18% to 5%, calling the current rate “excessively high” and burdensome…
Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels. The update features…
National, 20th August 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Rajesh C as Head of Finance and Himanshu Nazkani as Head of…
Aditya Singh has joined Motilal Oswal Asset Management Company Ltd. (MOAMC) as Lead – Brand & Marketing, marking an important step in his career. Announcing the move on LinkedIn, he…
Nokia has partnered with Netplus, one of India’s fastest-growing ISPs, to deploy 400G routing technology and a software-defined access network (SDAN) platform, enabling high-speed broadband and advanced IPTV services across…
SocialTweebs, a data-driven influencer marketing agency, has partnered with AfterMath Ventures, India’s leading games and esports agency, to accelerate the gaming creator economy with tech-enabled precision and community-driven storytelling. The…
Mythik, a tech-first global entertainment company aiming to be the “Disney from the East,” has appointed Sidharth Kedia as Chief Operating Officer to oversee operations and strategic finance. Kedia brings…
AnyMind Group has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, enabling conversational AI-powered automation for campaign planning, influencer discovery, and performance tracking. With this upgrade, users…
August 20, 2025, India: In a move to strengthen its leadership and accelerate growth, BBH India, part of Publicis Groupe India, has scaled up its core leadership with the appointment…
The Union government is set to introduce the Promotion and Regulation of Online Gaming Bill, 2025, aiming to impose a nationwide ban on money-based online gaming, according to media reports.…
Google has introduced a new Gemini AI-powered audio feature in Google Docs, allowing users to generate and listen to natural-sounding narrations of their documents. Called “Listen to this,” the feature…
Dentsu India has unveiled the Dentsu Podcast Network (DPN) — the country’s first agency-led podcast network, aimed at helping brands tap into one of the fastest-growing and most intimate storytelling…
IAB Tech Lab has launched the Live Event Ad Playbook and Concurrent Streams API to improve monetization of live-streamed events. Developed with partners like Amazon, FreeWheel, Index Exchange, and NBCUniversal,…
Sun TV Network has appointed Pavan Kumar Allada as Head of Corporate Strategy, as announced on his LinkedIn profile. With over 10 years of experience, Allada previously worked at Disney…
Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the…
District by Zomato has partnered with HSBC India in a long-term deal to reshape India’s urban cultural scene. As the exclusive banking partner, HSBC will be integrated into District’s calendar…
MY FM, the radio arm of Dainik Bhaskar Group, has secured licenses for 14 new cities in the MIB’s Batch III Phase III auction, expanding its network from 30 to…
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the fast-growing healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge…
Art-E Mediatech, a leading creative, media, and MarTech agency, has won the full creative mandate for lifestyle tech brand Dylect after a multi-agency pitch. The scope covers end-to-end marketing, including…
22feet Tribal Worldwide has appointed Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director, marking their return to the agency after successful stints…