DESI TRILL names Ruth Mohinani Head of Operations, India.
DESI TRILL, the global movement reshaping South Asian music and culture, has named Ruth Mohinani as its Head of Operations in India. With 17+ years of experience across TV, music,…
FITPASS & Noise unveil innovative fitness bundle.
Noise and FITPASS have launched the Noise x FITPASS Bundle, an industry-first fitness-tech collaboration that combines smartwatches with premium fitness memberships. Priced at ₹1,999, the bundle includes a bestselling Noise…
Schindler India renews digital mandate with HOWL Digital.
HOWL Digital has extended its digital marketing mandate with Schindler India, marking the fourth year of their partnership. The renewed collaboration focuses on digital transformation, PR, customer retention, and relationship…
Chique Studio appoints Malaika Arora as brand face.
Chique Studio, a premium women’s wear brand, names fashion icon Malaika Arora as its new face. Known for her elegance and confidence, she aligns with Chique’s vision of empowering women…
Sony Music Publishing extends exclusive global deal with Tips Music.
Tips Music Ltd and Sony Music Publishing have expanded their global partnership, adding YouTube (excluding India) for international publishing of Tips Music’s extensive catalog. This renewal emphasizes promoting Bollywood soundtracks…
Satyajit Sengupta joins HT Media as Executive Director – Revenue.
Satyajit Sengupta is set to join Hindustan Times Media Ltd. as Executive Director – Revenue, reporting to Samudra Bhattacharya, CEO of the Print Business Unit. With extensive experience in media…
My11Circle teams up with JioStar as TATA IPL digital co-presenting partner.
My11Circle has joined JioStar as a Co-Presenting Partner for the digital streaming of TATA IPL 2025. Already an official associate partner, My11Circle is in its second year of a five-year…
Maneesh Mishra appointed CPO & CMO at Bandhan Life Insurance.
Bandhan Life Insurance has appointed Maneesh Mishra as Chief Product and Marketing Officer. With over 23 years of experience in product development, sales strategy, and bancassurance, he previously held leadership…
Venkata Gavaskar Dontha joins NP Digital India as Head of Digital Operations.
NP Digital India has appointed Venkata Gavaskar Dontha as Head of Digital Operations. With 17 years of experience in performance marketing, Venkata will focus on client retention, revenue growth, and…
PV Sindhu teams up with Himalaya Muskaan to promote cleft care in India.
Himalaya Wellness Company’s Muskaan initiative, which provides free cleft lip surgeries in India, has partnered with badminton champion PV Sindhu to raise awareness and ensure more children receive life-changing treatment.…
SoCheers names Prasant Vyas as Head of People Growth & Culture.
SoCheers, an independent digital-first creative agency, has appointed Prashant Vyas as Head of People Growth & Culture, based in their Mumbai office. With over 15 years of HR experience, Vyas…
Astrum Expands in Mumbai, Names Nalini Neha City Head
Reputation management firm Astrum has appointed Nalini Neha to lead its Mumbai operations, reinforcing its presence in India’s financial capital. With 15+ years of PR experience, Neha specializes in storytelling…
Santosh Agarwal Named CEO of Paisabazaar
Paisabazaar has appointed Santosh Agarwal as its new CEO, effective March 1, 2025, succeeding Naveen Kukreja, who moves to Group President at PB Fintech while retaining a Non-Executive Director role…
Amitabh Dewan Appointed Head of Corporate Risk at Policybazaar
Amitabh Dewan has joined Policybazaar For Business (PBFB) to lead its corporate risk segment. With over 20 years of experience, he will drive growth strategies and expansion. Dewan has previously…
Jignesh Sharma is appointed Chief Business Officer at Kody Media.
Jignesh Sharma has joined Kody Media Private Limited as Chief Business Officer, bringing nearly 30 years of leadership experience in media and OOH advertising. He has held senior positions at…
Gulf Oil India names Aarthy Sridhar as CMO.
Gulf Oil Lubricants India has appointed Aarthy Sridhar as CMO. With 13+ years at Hindustan Unilever, she brings expertise in brand strategy, portfolio transformation, and premiumization. CEO Ravi Chawla praised…
Meta vows fix after Instagram users report sensitive content surge.
Instagram users reported a surge in violent and NSFW content despite having Sensitive Content Control enabled. Meta acknowledged the issue, calling it a “mistake” that led to excessive recommendations on…
Vaidya Sane Ayurved names Sonu Sood as brand ambassador.
Vaidya Sane Ayurved Laboratories has appointed actor and philanthropist Sonu Sood as its brand ambassador to promote Ayurveda-based healthcare. The collaboration aims to expand the brand’s reach, especially in semi-urban…
Hero Realty names Anuj Narang as Chief Sales Officer.
Hero Realty, the real estate arm of Hero Enterprise, has appointed Anuj Narang as Chief Sales Officer. With over 18 years of experience, he previously served as VP – Sales…
Airtel confirms DTH merger with Tata Group.
Bharti Airtel has confirmed it is in talks with Tata Group to merge Tata Play’s DTH business with its subsidiary, Bharti Telemedia Ltd. The deal is in the discussion stage…
Snapchat introduces new tools for better ad placement control.
Snapchat has launched new brand suitability tools, allowing advertisers to control ad placements based on content sensitivity. Using AI-powered categorization and third-party verification, the update ensures brand safety and transparency.…
UltraTech Cement enters cable business with ₹1,800 cr investment.
UltraTech Cement is entering the wires and cables segment with a ₹1,800 crore investment to set up a plant near Bharuch, Gujarat, by December 2026. This move aligns with its…
Adani Wilmar rebrands as AWL Agri Business.
Adani Wilmar has rebranded as AWL Agri Business Limited after shareholder approval. The move reflects its focus on agriculture and food industries. The company plans to launch new products in…
Pravis names Ritu Sharda as Partner and CCO.
Pravis, a tech-driven growth marketing agency, has appointed Ritu Sharda as Partner and Chief Creative Officer. With over 20 years of experience, Ritu joins from Ogilvy, where she led several…
Cycle Pure Agarbathi & Flipkart Minutes Join for Maha Shivratri
Cycle Pure Agarbathi has partnered with Flipkart Minutes to offer a special Maha Shivratri deal. Customers who place an order above Rs. 199 on Flipkart Minutes will receive a pack…
“Connekkt Media Buys Mob Scene”
Connekkt Media, a leading media and entertainment company in Asia, has acquired Mob Scene, a top Hollywood marketing agency known for creating award-winning campaigns for blockbuster movies and hit series.…
Firebolt expands into APAC, appoints Sandeep Mathur as MD.
Firebolt has appointed Sandeep Mathur as Managing Director, APAC, to lead growth, expand market presence, and build global teams in India. With over 25 years in enterprise data and analytics,…
PR Professionals secures Bihar Revenue Dept mandate.
PR Professionals has secured the Public Relations and Digital Media mandate for Bihar’s Department of Revenue and Land Reforms, strengthening its presence in the state’s government sector. The firm has…
NP Digital India secures Kotak Securities’ content marketing mandate.
NP Digital India has secured the content marketing mandate for Kotak Securities, focusing on off-site strategies to enhance search visibility and audience engagement. By leveraging SEO, data-driven insights, and digital…
PVR INOX brings 2025 Oscar-winning films to 22 cities.
PVR INOX is hosting the Oscars Film Festival 2025, offering Indian audiences the chance to experience Oscar-nominated and award-winning films on the big screen. The three-week festival will run across…