Meta study reveals tier-2/3 towns fuel e-commerce growth.
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Air India SATS names Ramanathan Rajamani as CEO.
Air India SATS (AISATS) has appointed Ramanathan Rajamani as its CEO, effective November 14, 2024. With over 20 years of experience, Ramana returns to the role he previously held from…
Unilever’s Ramya Venkat joins Abbott.
Ramya Venkat, formerly Senior Brand Manager for Indulekha at Hindustan Unilever (HUL), has joined Abbott as Director of Integrated Marketing. Abbott, a global healthcare company, focuses on products in diagnostics,…
Myntra launches ‘M-Now’ pilot for two-hour deliveries in select Bengaluru areas.
Myntra has launched a pilot of its two-hour delivery service, M-Now, in select Bengaluru areas to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment. The service,…
CMA accuses Apple and Google of stifling mobile browser competition.
The UK’s Competition and Markets Authority (CMA) has launched an investigation into the mobile browser market, focusing on concerns that Apple’s policies are hindering competition. The inquiry, part of a…
Kanika Tiwari joins Swiggy Instamart as Head of Monetization.
Kanika Tiwari has joined Swiggy Instamart as Head of Monetization, marking a new chapter in her career. Previously, she was the Director of Strategy and Growth at Flipkart Ads, where…
Liberty General Insurance teams up with Profectus Capital to support MSMEs.
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Swiggy Teams Up with India’s Got Latent Contestants for Fun New Campaign.
Swiggy has launched a new ad campaign featuring contestants from the viral YouTube show India’s Got Latent, highlighting its 10-minute meal and beverage delivery service, Bolt. The campaign, live on…
Mediaocean to acquire Innovid and merge with Flashtalking.
Mediaocean has agreed to acquire Innovid, an independent ad tech platform, and merge it with its subsidiary Flashtalking to create a leading global ad tech platform. The acquisition values Innovid…
Sanjeev Sharma appointed Business Head at Zee Media Corporation Ltd.
Sanjeev Sharma has been appointed Business Head at Zee Media Corporation Ltd. He previously served as Director at KA E-Waste and Vice President of Sales at Network18 Media & Investments…
Trip.com teams up with Meru Utama for brand campaign at KLIA.
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
TVSM and TBWAIndia join forces to reshape premium motorcycle brand story.
TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super…
Tata Motors PV’s media pitch ends; retains current agencies.
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Rembarrier Advisors Pvt Ltd appoints Srinivash Singh as new chairman.
Rembarrier Advisors Pvt Ltd has appointed Srinivash Singh as Chairman and Independent Director with immediate effect. With 55 years of experience across industries like EPC, Manufacturing, and Engineering Services, Singh…
Punit Bhatt appointed Head of Advertising and Brand Promotions at Honda Cars India.
Punit Bhatt has joined Honda Cars India as Head of Advertising and Brand Promotions, bringing over 14 years of experience in marketing and advertising. Previously, Bhatt was Assistant General Manager…
Collective Artists Network ventures into Dubai.
Collective Artists Network has expanded into the Middle East with the launch of its Dubai office. This move will allow the company to offer its full range of services, including…
Punit Goenka to resign as ZEEL MD; Mukund Galgali named Deputy CEO.
Punit Goenka has decided to step down as Managing Director (MD) of ZEE Entertainment Enterprises Ltd (ZEEL) and focus solely on his role as CEO to enhance the company’s performance.…
Pidilite Industries names Sandeep Tanwani as new CMO.
Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO), effective from September 2024. Tanwani, who brings over 26 years of experience in sales, marketing, and business…
Trump’s election win boosts crypto ad spending by 25-30%.
Following Donald Trump’s victory in the 2024 U.S. elections, cryptocurrency investments surged, particularly in Bitcoin, which saw a 30% jump, reaching around $89,000. Other cryptocurrencies like Dogecoin also experienced significant…
BC Web Wise wins Prism Cement’s full-service digital mandate.
BC Web Wise, a leading digital marketing and web development agency in India, has won the multi-crore full-service digital mandate for Prism Cement, a part of Prism Johnson. Under this…
The Rs 70,352 cr JioStar is set to revolutionize India’s entertainment industry.
The merger of Viacom18’s media and JioCinema businesses with Star India has officially created JioStar, a new media powerhouse valued at Rs 70,352 crore (~US$ 8.5 billion). Approved by the…
myBillBook uses CleverTap to boost customer engagement.
myBillBook has partnered with CleverTap to enhance customer engagement and increase revenue by using data-driven, targeted interactions. By leveraging CleverTap’s advanced platform, myBillBook launched a lifecycle engagement strategy aimed at…
45% of customers rely on AI tools to find brand information.
Google is facing increased competition as customer search behaviors shift. According to research by Yext, 45% of customers now trust AI tools for brand information, 51% turn to social media,…
OTTplay, Amazon Prime, Hoichoi, TVF dominate SCREENXX Awards 2024.
The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and…
Swiggy and Zomato exchange ‘Jai-Veeru’ bromance on Dalal Street.
Swiggy, India’s food and grocery delivery giant, shared a playful “bromance” moment on social media after making its highly anticipated debut on the Dalal Street. Zomato posted, “You and I……
Salt Oral Care teams up with Zepto for luxury oral care delivery.
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Nykaa’s Q2 FY25 marketing spend rises 40% YoY to Rs 2,365 mn.
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Goodbye Vistara! Airline’s final flights today before merging with Air India.
Vistara will operate its final flights on Monday before merging with Air India, reducing India’s full-service carriers to one. The airline, a joint venture between Tata Group and Singapore Airlines,…
Hari Kumar G joins Swiggy Instamart as Senior VP.
Hari Kumar G has joined Swiggy Instamart as Senior Vice President of Business, as announced on LinkedIn. With over a decade of experience at Flipkart, he brings expertise in B2B,…
US election, Trump boost crypto ads in India; spending up 15%
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…