Global advertisers including Nestlé, Shell, and Abbott have asked a U.S. court to dismiss a lawsuit filed by X Corp. (formerly Twitter), denying claims they coordinated a boycott of the platform. They argue their ad pullouts were independent decisions based on concerns about content moderation after Elon Musk’s 2022 takeover. X alleges the World Federation of Advertisers and its initiative GARM led a coordinated effort that caused billions in ad revenue losses. The advertisers maintain their choices were legal and market-driven, while X calls it an antitrust violation. A court ruling on whether the case proceeds is still pending.
Global advertisers including Nestlé, Shell, and Abbott have asked a U.S. court to dismiss a lawsuit filed by X Corp. (formerly Twitter), denying claims they coordinated a boycott of the platform. They argue their ad pullouts were independent decisions based on concerns about content moderation after Elon Musk’s 2022 takeover. X alleges the World Federation of Advertisers and its initiative GARM led a coordinated effort that caused billions in ad revenue losses. The advertisers maintain their choices were legal and market-driven, while X calls it an antitrust violation. A court ruling on whether the case proceeds is still pending.