Tata Motors PV’s media pitch ends; retains current agencies.
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Rembarrier Advisors Pvt Ltd appoints Srinivash Singh as new chairman.
Rembarrier Advisors Pvt Ltd has appointed Srinivash Singh as Chairman and Independent Director with immediate effect. With 55 years of experience across industries like EPC, Manufacturing, and Engineering Services, Singh…
Punit Bhatt appointed Head of Advertising and Brand Promotions at Honda Cars India.
Punit Bhatt has joined Honda Cars India as Head of Advertising and Brand Promotions, bringing over 14 years of experience in marketing and advertising. Previously, Bhatt was Assistant General Manager…
Collective Artists Network ventures into Dubai.
Collective Artists Network has expanded into the Middle East with the launch of its Dubai office. This move will allow the company to offer its full range of services, including…
Punit Goenka to resign as ZEEL MD; Mukund Galgali named Deputy CEO.
Punit Goenka has decided to step down as Managing Director (MD) of ZEE Entertainment Enterprises Ltd (ZEEL) and focus solely on his role as CEO to enhance the company’s performance.…
Pidilite Industries names Sandeep Tanwani as new CMO.
Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO), effective from September 2024. Tanwani, who brings over 26 years of experience in sales, marketing, and business…
Trump’s election win boosts crypto ad spending by 25-30%.
Following Donald Trump’s victory in the 2024 U.S. elections, cryptocurrency investments surged, particularly in Bitcoin, which saw a 30% jump, reaching around $89,000. Other cryptocurrencies like Dogecoin also experienced significant…
BC Web Wise wins Prism Cement’s full-service digital mandate.
BC Web Wise, a leading digital marketing and web development agency in India, has won the multi-crore full-service digital mandate for Prism Cement, a part of Prism Johnson. Under this…
The Rs 70,352 cr JioStar is set to revolutionize India’s entertainment industry.
The merger of Viacom18’s media and JioCinema businesses with Star India has officially created JioStar, a new media powerhouse valued at Rs 70,352 crore (~US$ 8.5 billion). Approved by the…
myBillBook uses CleverTap to boost customer engagement.
myBillBook has partnered with CleverTap to enhance customer engagement and increase revenue by using data-driven, targeted interactions. By leveraging CleverTap’s advanced platform, myBillBook launched a lifecycle engagement strategy aimed at…
45% of customers rely on AI tools to find brand information.
Google is facing increased competition as customer search behaviors shift. According to research by Yext, 45% of customers now trust AI tools for brand information, 51% turn to social media,…
OTTplay, Amazon Prime, Hoichoi, TVF dominate SCREENXX Awards 2024.
The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and…
Swiggy and Zomato exchange ‘Jai-Veeru’ bromance on Dalal Street.
Swiggy, India’s food and grocery delivery giant, shared a playful “bromance” moment on social media after making its highly anticipated debut on the Dalal Street. Zomato posted, “You and I……
Salt Oral Care teams up with Zepto for luxury oral care delivery.
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Nykaa’s Q2 FY25 marketing spend rises 40% YoY to Rs 2,365 mn.
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Goodbye Vistara! Airline’s final flights today before merging with Air India.
Vistara will operate its final flights on Monday before merging with Air India, reducing India’s full-service carriers to one. The airline, a joint venture between Tata Group and Singapore Airlines,…
Hari Kumar G joins Swiggy Instamart as Senior VP.
Hari Kumar G has joined Swiggy Instamart as Senior Vice President of Business, as announced on LinkedIn. With over a decade of experience at Flipkart, he brings expertise in B2B,…
US election, Trump boost crypto ads in India; spending up 15%
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…
Fintech startup Equal raises $10M in Series A at an $80M valuation.
Identity and data-sharing platform Equal has raised $10 million in a Series A round, led by Prosus Ventures and Tomales Bay Capital, with participation from Blume Ventures, DST Global, Quona…
WPP boosts investment in India with a new Chennai campus.
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
Edtech startup Bhanzu raises $16.5 million from Epiq Capital.
Amid the challenges facing the edtech sector, Bhanzu has raised $16.5 million (approx. INR 139 crore) in a Series B funding round led by Epiq Capital, with participation from Z3Partners,…
Global Esports makes history as India’s first profitable esports organization.
Despite over 18 esports organizations shutting down in India this year, Global Esports (GE) has become the country’s first profitable esports organization. GE’s revenue has quadrupled, with projections for a…
We Are Social appointed global social media agency for Carlsberg Group.
Carlsberg Group has appointed We Are Social as its global social media agency. The UK office of the agency won the competitive pitch and will handle strategy, creative campaigns, and…
Emami’s Q2 ad spend falls 35.45%, net profit up 30.8%.
Emami reduced its advertising and sales promotion spend by 35.45% in Q2 FY25, down to Rs 94.29 crore from Rs 146.09 crore in the previous quarter. Year-on-year, ad spend also…
The Hosteller raises INR 48 Cr led by V3 Ventures.
Traveltech startup The Hosteller has raised INR 48 Cr (around $5.7 Mn) in a funding round led by existing investor V3 Ventures, with INR 16 Cr in debt from Blacksoil.…
Microsoft AI CEO calls India one of its fastest-growing markets.
Microsoft AI CEO Mustafa Suleyman, co-founder of DeepMind and Inflection AI, has called India one of the company’s fastest-growing markets. During his first visit to India, he praised the country’s…
D2C fitness startup Boldfit raises INR 110 Cr to expand its product portfolio.
Bengaluru-based D2C fitness startup Boldfit has raised INR 110 Cr (approximately $13 million) in a new funding round led by Bessemer Venture Partners. The company plans to use the funds…
Amazon and Flipkart face challenges turning e-commerce dominance into logistics success.
Amazon and Flipkart’s attempts to monetize their in-house delivery services have not significantly impacted India’s logistics industry. As e-commerce growth slows, both companies are discovering that handling their own orders…
Lenskart reduces FY24 losses by 84% and sees 43% revenue growth, down from 100% growth last year.
Lenskart, led by Peyush Bansal, posted a 43.2% increase in operating revenue, reaching Rs 5,427.7 crore in FY24, up from Rs 3,788.02 crore in FY23, as per company filings. Expenses…
IAMAI Announces the Milestone Tenth Edition of the India Affiliate Summit
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…