Asian Paints has signed a three-year deal with the BCCI to become the Official Colour Partner for over 110 international, women’s and domestic matches in India.
MD & CEO Amit Syngle said the partnership reflects how colour and cricket both unite the country, adding that the brand will launch fan-focused initiatives throughout the association.
BCCI spokesperson Devajit Saikia noted that Asian Paints’ legacy of adding colour to Indian homes complements the passion cricket evokes nationwide. He added that the partnership supports Indian cricket’s growing ambitions and aims to deliver enriched experiences for fans.