At the heart of the new branding is a butterfly logo fused with a fingerprint, symbolising individuality and transformation. With the positioning “Celebrating Change,” Butterfly aims to connect with the zillenial mindset—those who embrace change without losing their core identity.
Now backed by Crompton, the brand is shifting focus from demographics to attitudes, addressing the needs of hybrid, tech-integrated Indian homes. Its product range—spanning mixer grinders to cooktops—is being redesigned to be more intuitive and modern, while continuing its 40-year legacy of improving everyday life in Indian kitchens.