Havas India has entered a strategic partnership with Banijay Asia to create entertainment-led brand narratives across India and Southeast Asia. The alliance combines Havas’ integrated communications expertise with Banijay’s global storytelling power, known for formats like MasterChef, Big Brother, and The Kapil Sharma Show.
Through this collaboration, brands will tap into Banijay’s entertainment IP to move beyond traditional advertising, engaging audiences through culture-driven storytelling. The partnership extends across SEA markets including Singapore, Indonesia, Thailand, Vietnam, and Japan, bringing Banijay’s content innovation to Havas’ client portfolio.
Leaders from both companies highlighted the shift toward immersive, content-first brand building, aligning with Banijay’s global branded entertainment push. The move marks a new era where advertising meets entertainment to deliver deeper cultural and business impact.