Schneider Electric appoints Jai Sharma CFO, Greater India Zone.
Schneider Electric has appointed Jai Sharma as CFO for the Greater India Zone, succeeding Preeti Gupta Mohanty, who moves into the role of Senior VP – Finance, International Operations. With…
Britannia Good Day Reinvents the Chai-Time Experience with Playful National Campaign
Britannia Good Day has unveiled a national campaign, ‘Chai Khaa Lo, Good Day Duba Lo’, inspired by a viral tea seller’s chant. Collaborating with Yashraj Mukhate, the brand has turned…
OneAssist names Abhishek Maheshwari CEO.
OneAssist Consumer Solutions has appointed Abhishek Maheshwari as its new CEO, effective September 1, 2025. He will lead business strategy, P&L delivery, and expansion into new categories and markets, while…
MakeMyTrip names Mohit Kabra Group CFO, Dipak Bohra Group COO.
MakeMyTrip has announced key leadership changes to drive its next phase of growth. Mohit Kabra, a 14-year veteran with the company and former Group CFO, has been elevated to Group…
PlusOne Design relaunches “2.0” with Shitu Patil as Co-Founder & Creative Head.
Independent agency PlusOne Design has launched “PlusOne 2.0” with the return of Shitu Patil as Co-Founder & Creative Head alongside Gautam Patil. Founded in 2012, the agency will now combine…
Azorte’s new film features Khushi Kapoor and Vedang Raina redefining Gen Z’s fears.
AZORTE has launched its Autumn Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of your Story,” featuring Khushi Kapoor and Vedang Raina. The campaign redefines Gen Z’s…
WPP Media names Vinish Mathews Head of Team Fulcrum, South Asia.
WPP Media has appointed Vinish Mathews as Head of Team Fulcrum, South Asia. With over 22 years of experience across India, China, and Southeast Asia, Mathews has worked with major…
Nemetschek India names Sanjay Kumar Singh as Managing Director.
Nemetschek India, part of the global Nemetschek Group, has appointed Sanjay Kumar Singh as Managing Director to lead its Global Capability Center across Hyderabad, Bangalore, and Mumbai. With over 25…
boAt launches the loudest PartyPal 700 speaker to celebrate the most unfiltered show of the year – The Ba***ds of Bollywood on Netflix
New Delhi, 24th September 2025: Aryan Khan’s first directorial venture; The Ba***ds of Bollywood produced by Red Chillies Entertainment isn’t just a series – it’s a cheeky, no-holds-barred toast (and…
Paragon Celebrates Festive Togetherness in New Diwali Campaign
Paragon Footwear has launched a new Diwali campaign that celebrates family bonds, laughter, and the beauty of festive imperfections. Conceptualised by Tumeriq Integrated Marketing Solution, the film uses a visual-first…
Kaya’s new campaign with Fatima Sana Shaikh promotes science-led skincare over beauty fads.
Marico has launched a new Kaya campaign with brand ambassador Fatima Sana Shaikh, urging consumers to move past beauty fads and trust science-backed skincare. In the films, Fatima promotes Kaya’s…
WPP Media Appoints Devyani Bhaskar as Associate Director
WPP Media has appointed Devyani Bhaskar as its new Associate Director, effective September 2025. Based in Gurugram, she brings over a decade of experience in integrated media planning and brand…
Own Your Body announces Hrithik Roshan as its Brand Ambassador
India, 24th September 2025: Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has announced the appointment of actor and…
Vi-John rolls out Ranbir Kapoor campaign: “Be Original, Not a Copy”
Vi-John, India’s leading shaving cream brand, has launched a new campaign with Ranbir Kapoor titled “Photocopy Nahi, Original Dikho.” The campaign highlights grooming as a way of expressing individuality and…
Swiggy sells 12% Rapido stake to Prosus, Westbridge for ₹2,399 crore.
Swiggy has sold its entire 12% stake in Rapido for ₹2,399 crore to Prosus and WestBridge Capital. Prosus picked up shares worth ₹1,968 crore, while WestBridge bought ₹431 crore. The…
Kotak Mahindra Group Appoints dentsu X India as Media Partner
Kotak Mahindra Group has appointed dentsu X India as its media partner, marking a significant step in its mission to make finance not only accessible but also engaging for India’s…
Rare Rabbit teams up with Zepto for 10-minute premium fashion delivery
The House of Rare has partnered with Zepto to deliver premium fashion in just 10 minutes, starting with Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The…
Meghana HS appointed Group Head – Digital at WPP Media
WPP Media has elevated Meghana HS to Group Head – Digital, based in Bengaluru. She has been with the company for nearly three years, most recently as Manager – Digital…
Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors
Arrow, the 170-year-old premium clothing brand, has signed actors Vedang Raina and Khushi Kapoor as brand ambassadors to connect with a new generation of consumers. Vedang represents Arrow’s confident and…
Shalimar Paints launches new product lines for a new era of innovation
Shalimar Paints, a 120-year pioneer in India’s paint industry, has launched three new products combining beauty, durability, and sustainability—Hero Insignia Luxury Interior Emulsion, Hero Weatherguard 12 Luxury Exterior Emulsion, and…
PR Professionals Secures PR Mandate for AVIS India to Strengthen the Global Mobility Brand’s Presence in the Country
Gurugram, September,23rd, 2025: PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been awarded the public relations mandate for AVIS India, the country’s only…
Dezerv names Susmit Patodia Group Head for next growth phase
Dezerv, a leading wealth management firm, has appointed Susmit Patodia as Group Head (Business and New Initiatives) to drive its next phase of growth, with a target of ₹5 lakh…
Prosperr.io names Saibal Biswas Chief Growth Officer
Prosperr.io, the AI-powered tax and payroll solutions platform, has appointed Saibal Biswas as Chief Growth Officer to lead its next phase of expansion. With over 20 years of experience across…
TechnoSport rolls out Durga Pujo campaign ‘Fit for Pujo’, featuring acclaimed Bengali actor Bhaswar Chatterjee, powering its East India expansion into hyperdrive
National, September, 23, 2025: TechnoSport, India’s fastest-growing activewear brand, has launched its festive Durga Pujo campaign film, ‘Fit for Pujo’, alongside the opening of two Exclusive Brand Outlets (EBOs) in…
AB InBev, Netflix announce global partnership
AB InBev and Netflix have announced a global partnership to create immersive, culture-driven experiences that connect beer with entertainment. The collaboration will feature co-marketing campaigns, content integrations, limited-edition packaging, and…
Zebronics’ New Campaign with Hrithik Roshan Redefines Home Entertainment
Chennai | September 23rd , 2025- Zebronics, India’s iconic tech brand has launched its newest ad-film with the charismatic – Hrithik Roshan. This is a bold yet playful ode to…
Hawk by Azerion and Adsquare expand global partnership.
Hawk by Azerion and Adsquare have expanded their strategic partnership into new markets including Latin America, the Middle East, the US, and additional European countries. The collaboration gives advertisers access…
Nitin Guleria named Head of Media at Mars.
Mars has appointed Nitin Guleria as Head of Media, effective September 2025. With over 15 years of experience in media, marketing, and communications, he will be responsible for strengthening the…
Shakti Upadhyay joins Bajaj Auto as VP – Brands.
After seven years with Kia India, Shakti Upadhyay has joined Bajaj Auto as Vice President – Brands. He will lead the Sports Motorcycle category, including Pulsar and Dominar. Upadhyay said…
Kartik Aaryan stars in Alstone’s new premium cladding TVC, ‘Think Cladding, Think Alstone’.
Alstone has launched a new TVC featuring Bollywood star Kartik Aaryan to promote its premium cladding range, under the tagline “Think Cladding, Think Alstone.” The campaign highlights Alstone’s innovative and…