Castrol India introduces Helmet Cleaner, broadening its Auto Care range.
Castrol India has launched the All-in-One Helmet Cleaner, expanding its Auto Care portfolio. Designed for two-wheeler riders, the foam spray cleans both the inside and outside of helmets, offers 99.99%…
boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
22nd September 2025, New Delhi: boAt, India’s No.1 audio wearables brand, has launched its latest festive campaign ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with…
Bobby Deol plays a godman in Britannia’s new choco tarts ad.
Britannia Pure Magic has launched The New Temptation campaign, introducing Choco Tarts as the latest addition to its choco portfolio alongside Choco Lush, Choco Frames, and Choco Stars. Available in…
Dentsu Creative Isobar names Dhruv Tiwari, Zubin Jauhari as Group ECDs.
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, reporting to CCO Abhijat Bharadwaj. They will lead creative direction across the agency’s brand portfolio,…
After Gambhir, Farah Khan stars in Cred’s quirky AI ad.
Cred’s new ad stars Farah Khan, who watches her face melt into a grotesque chocolate mess, following Gautam Gambhir’s earlier surreal encounters with an ice cream cone and a gorilla.…
Oneindia appoints Sushant Yattam as Business Head, Video to drive video-led growth.
Oneindia has appointed Sushant Yattam as Business Head – Video to drive revenue growth, business expansion, and opportunities in the digital video space. With over 15 years of experience at…
Amazon Great Indian Festival begins for Prime members on Sep 22
Amazon has announced a range of exclusive benefits for Prime members during the Great Indian Festival 2025, starting with early access on September 22. Members will enjoy Prime Festive Offers…
Sachin Dhir named Head of Digital at VML India
Sachin Dhir has taken on a new leadership role as Head – Digital at VML India, marking a significant career milestone after an impressive journey in the advertising and digital…
Jayanti Ganguly named CEO of Home Centre India
Home Centre India has appointed Jayanti Ganguly as its new CEO, effective September 2025. She brings over a decade of leadership experience across fashion, retail, and lifestyle sectors. Ganguly previously…
NDTV board clears ₹18 crore buyout of ‘GoodTimes’ channel
NDTV’s Board has cleared the acquisition of the lifestyle channel “GoodTimes” from Lifestyle & Media Broadcasting Ltd. (LMBL) for up to ₹18 crore through a slump sale. A binding term…
foundit launches “Boss Aaj Kal” brand film with Jasprit Bumrah.
foundit, the jobs and talent platform, has launched its new brand film “Boss Aaj Kal” featuring cricketer Jasprit Bumrah. The film uses humor to show how access to the right…
Dollar Missy’s new ad with Yami Gautam presents leggings as the perfect outfit companion.
Dollar Industries has rolled out a new TVC for its women’s wear brand Dollar Missy, with actress Yami Gautam as the face of the campaign. Centered around the tagline “Missy…
Flipkart targets bachelors with AI home upgrade campaign for Big Billion Days.
Flipkart’s flagship festive sale, Big Billion Days, returns on September 23, 2025, with a quirky new campaign, Bachelor Upgrade Yojana. Conceptualised by 22feet Tribal Worldwide, the initiative targets bachelors, a…
Kay Beauty achieves milestone with its Space NK launch.
Kay Beauty, co-founded by Katrina Kaif and Nykaa, made its UK debut on September 3, exclusively at Space NK stores and online. The launch saw an overwhelming response, with “Kay…
DS Group unveils Season 3 of Pujoy Pulse Campaign for Durga Puja 2025.
DS Group has launched the third season of its Pujoy Pulse campaign with TV9 Bangla, running from September 4 to October 8, 2025. Centered on Pulse Golmol, the campaign celebrates…
Airtel Payments Bank launches 360° campaign for ‘Safe Second Account’.
Airtel Payments Bank has launched a 360-degree campaign positioning itself as the “Safe Second Account” to promote secure digital banking. With rising UPI, online shopping, and subscription usage, the campaign…
Instamart boosts pace with Quick India Movement & iPhone 17.
Instamart has launched its mega festive sale, Quick India Movement 2025, live on Swiggy and Instamart apps. Running for 10 days, the sale offers 50–90% discounts, lightning-fast 10-minute deliveries, and…
Cleartrip promotes Gaurav Patwari to Chief Business Officer – Air.
Cleartrip, a Flipkart company, has elevated Gaurav Patwari to Chief Business Officer – Air. In his expanded role, he will also lead Cleartrip’s B2B, Flipkart Travel, and Train businesses. With…
Tanishq unveils Durga Pujo campaign directed by Shoojit Sircar.
Tanishq, the Tata Group’s jewellery brand, has launched its Durga Pujo campaign ‘Srijonis of New Bangaliyana’, directed by Shoojit Sircar and created by Lowe Lintas. Featuring actress Mimi Chakraborty, the…
IRTH welcomes Twinkle Khanna as its first Brand Ambassador, launching a witty and stylish campaign.
IRTH, from the House of Titan, has launched a new brand campaign with Twinkle Khanna (Mrs. Funnybones) as its first-ever brand ambassador. Known for her wit, Twinkle brings humor and…
Nissan appoints Max Messina as AMIEO Chairperson from Oct 1
Nissan has appointed Massimiliano (Max) Messina as Chairperson of its AMIEO region (Africa, Middle East, India, Europe & Oceania), effective October 1, 2025. Currently Vice Chairperson and SVP of Finance,…
Sudhanshu Vats appointed ASCI Chairman on its 40th anniversary
ASCI has appointed Sudhanshu Vats, MD of Pidilite Industries, as its new chairman at the 39th AGM, ahead of its 40th anniversary in October. S Subramanyeswar (MullenLowe Global) has been…
Kansai Nerolac has revived its iconic jingle in a new campaign starring Ranveer Singh.
Kansai Nerolac Paints has launched a new campaign, ‘Ghar Ki Raunak Lautani Ho’, featuring Ranveer Singh and bringing back its iconic jingle in a refreshed format. Developed with FCB Ulka,…
Libas unveils ‘Season of Joy’ pre-festive collection campaign
Libas has launched its ‘Season of Joy’ campaign with a new pre-festive collection celebrating togetherness and the spirit of festivals. The range includes kurta sets, co-ords, and festive suits with…
Paisabazaar launches Investment Suite to expand financial wellness platform
Paisabazaar has entered wealth management with the launch of fixed income instruments, offering Fixed Deposits and Corporate Bonds on its platform. This move supports its goal of building a holistic…
FCB Ulka appoints Arnab Ray as managing partner, growth
FCB Ulka, part of FCB India, has promoted Arnab Ray to Managing Partner, Growth. Arnab has been with the agency for six years, spearheading the Tata Motors PV and EV…
“AI is the transformational change of our generation”: Razorpay CEO Harshil Mathur
Bengaluru, September 18, 2025: “AI is the transformational change of our generation. Just like mobile or social media, it impacts everything under the sun,” said Harshil Mathur, Co-founder & CEO…
Heritage Foods Passes on GST Benefits ENTIRELY to Consumers; Announces GST cheer through Price Reductions Across Dairy Portfolio
National, September 18, 2025 – Heritage Foods, one of India’s most respected dairy brands, today announced substantial price reductions across its product portfolio, passing on the full benefits of the…
Virtue Asia creates new campaign for Lotus Whiteglow, addressing dark spots with a cultural lens
Mumbai, 17 September 2025: Virtue Asia has unveiled a new campaign for Lotus Whiteglow that tackles one of the most persistent skincare concerns — dark spots — through a fresh…
Snapdeal Says: Festive Season? Challenge Taken!
Snapdeal, India’s value e-commerce marketplace, is making a mark in content marketing by creating fresh, in-house campaigns that connect with people culturally. Their journey started with the campaign “Nazar Atak…