Himalaya Wellness launches new campaign highlighting gum health.
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
Shashi Sinha appointed Executive Chairman of IPG Mediabrands India; Amardeep Singh named CEO.
IPG Mediabrands India has announced a leadership reshuffle to ensure stability and future growth. Shashi Sinha moves into the role of Executive Chairman, while Amardeep Singh, former CEO of Interactive…
Nissan India honors norm-breaking moms in powerful new film.
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
Madison Media Alpha bags Media AOR for Zouk.
Madison Media Alpha, part of Madison World, has been appointed as the Media Agency on Record (AOR) for Zouk after a multi-agency pitch. The agency will handle both traditional and…
Swiggy’s Q4 FY25 ad spend and EBITDA margins hit by growth investments.
Swiggy’s Q4 FY25 shareholder letter reports a 34.5% year-on-year rise in monthly transacting users to 19.8 million, driven by heavy investments in advertising and marketing. While these efforts boosted growth,…
Shraddha Kapoor leads PYNK’s “Work. Pynk. Play” campaign.
PYNK, Lux Cozi’s women’s wear brand, has launched its new campaign film “Work. Pynk. Play” featuring Shraddha Kapoor, shifting from product-focused messaging to an emotionally driven narrative that celebrates the…
𝐏𝐚𝐫𝐚𝐦𝐨𝐮𝐧𝐭 𝐐𝟏: 𝐒𝐮𝐩𝐞𝐫 𝐁𝐨𝐰𝐥 𝐬𝐤𝐞𝐰𝐬 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞; 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬
Paramount Global reported strong Q1 2025 results driven by streaming growth and a successful content lineup. While total revenue fell 6% year-over-year due to the prior year’s Super Bowl boost,…
Six Indian experts to judge global creative entries at Cannes Lions.
The Cannes Lions International Festival of Creativity has announced its Shortlisting Jury for 2025, featuring a stellar lineup of experts from around the world—including prominent figures from India’s dynamic creative…
Britannia Industries posts revenue growth, names Varun Berry CEO.
Britannia Industries has appointed Varun Berry as CEO, effective May 8, 2025. He will continue as Executive Vice-Chairman and Managing Director with no change to existing terms. The company reported…
boAt x Blinkit drop Mother’s Day PSA starring Satish Ray.
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece ‘wrecks pizzas’ to promote delivery driver safety.
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma launches new India campaign: ‘Touching 1,000 Lives Every Minute’.
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
Disney posts $300M equity loss from India joint venture.
Disney’s Q2 FY2025 earnings report outlines the financial impact of its India joint venture with Reliance Industries. Finalized in November 2024, the deal merges Disney’s Star India and Disney+ Hotstar…
Meta wins $168M lawsuit against spyware maker NSO.
Meta has won a $168 million verdict against Israeli spyware firm NSO Group after a six-year legal battle over the illegal use of WhatsApp to install spyware on users’ devices.…
CCI issues new rules on predatory pricing.
The Competition Commission of India (CCI) has issued new regulations—the 2025 Cost of Production Rules—to assess predatory pricing by dominant firms. These rules replace the 2009 version and align with…
Dabur Q4 net profit hits ₹320 Cr on ₹2,830 Cr revenue.
Dabur India Ltd posted a consolidated net profit of ₹320 crore for Q4 FY25, with revenue at ₹2,830 crore, despite subdued FMCG demand and high inflation. For the full year,…
GroupM CEO announces upcoming layoffs in internal memo.
GroupM CEO Brian Lesser has announced that the company will reduce its workforce as part of a broader effort to restructure and simplify its operations. The news was shared in…
InCred Group launches ‘Ask InCred’ campaign with Shreyas Iyer as brand ambassador.
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
OpenAI to acquire AI coding tool Windsurf for $3B.
OpenAI, the creator of ChatGPT, is set to acquire Windsurf (formerly Codeium), an AI-powered coding assistant, for around $3 billion. This acquisition, OpenAI’s largest to date, aims to strengthen its…
Beyond Moms: GIVA Celebrates All Guiding Lights This Mother’s Day
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Miniklub appoints Team Pumpkin to handle performance marketing.
Miniklub, a premium Indian kidswear brand, has appointed digital agency Team Pumpkin to lead its performance marketing efforts. The agency will manage end-to-end digital campaigns, focusing on customer acquisition, engagement,…
Swiggy Instamart’s Mother’s Day ad urges you to “add yourself to the cart.”
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Publicis Sapient names Gavin Seewooruttun as Data and AI Lead for Australia.
Publicis Sapient has appointed Gavin Seewooruttun as Vice President, Data and AI Lead for Australia, a newly created role based in Melbourne. His appointment underscores the company’s focus on AI…
Parle aims to make ‘Parle Marie’ a household name.
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane’s new film encourages men to stop postponing proposals.
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…
DishTV launches new digital content platform ‘FLIQS’.
Dish TV has launched FLIQS, a new digital content section within its Watcho app, aimed at empowering content creators and offering viewers curated, affordable entertainment. Introduced at WAVES 2025, FLIQS…
Dentsu Creative Isobar names Sushant Barua as National Creative Director – Art.
Dentsu Creative Isobar has appointed Sushant Barua (Manik) as National Creative Director – Art to lead its art and visual design function across a diverse client base. Reporting to President…
Marico reappoints Saugata Gupta as MD & CEO.
Marico Limited, a leading player in the FMCG sector, announced the re-appointment of Saugata Gupta as Managing Director and Chief Executive Officer for a further term of two years. The…
Bharti Airtel and Tata Group end DTH merger talks.
Bharti Airtel and the Tata Group have decided to end talks on a proposed merger of their direct-to-home (DTH) businesses, the companies announced in a regulatory filing on Saturday. The…
PharmEasy marks TV comeback with diagnostics campaign, promises ‘On-Time or FREE’ lab test
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…