Beats and Travis Scott unite for ‘Dare to Dream’, a cinematic ode to belief and ambition
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India Joins Sony LIV as Co-Presenter for Shark Tank India Season 5
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…
Britannia Cakes adds new festive flavours and a heartwarming campaign to mark the season
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Airtel Announces Leadership Transition: Shashwat Sharma to Take Over as MD & CEO, Gopal Vittal Elevated to Executive Vice Chairman
Bharti Airtel has unveiled a planned leadership transition, with Shashwat Sharma set to assume the role of Managing Director and CEO of Bharti Airtel India from January 1, 2026, while…
Reckitt Hands McCann New York Creative Duties for Four Essential Home Brands in the U.S.
McCann New York has been named the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off, further strengthening its long-standing partnership…
Zepto Brings Onboard Navdeep Sachdeva to Lead Procurement Function
Quick commerce platform Zepto has appointed Navdeep Sachdeva as Senior Vice President and Head of Procurement, strengthening its leadership team as the company continues to scale its operations. In his…
Longines names Sara Ali Khan as its newest Brand Friend in India
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
Vadilal Industries Names Ravi Makwana as Chief Marketing Officer
Vadilal Industries Limited has appointed Ravi Makwana as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth. Makwana took charge…
Cheil India Names Kanika as Branch Head for Cheil X Gurgaon
Cheil India has elevated Kanika to the role of Branch Head at Cheil X Gurgaon, marking a significant leadership move within the agency. Kanika shared the development in a LinkedIn…
MAGGI’s New Campaign Puts the Spotlight on Everyday Moments of Togetherness
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a…
Warner Bros. Discovery leans toward Netflix deal, set to oppose Paramount’s takeover bid
Warner Bros. Discovery is preparing to recommend that shareholders reject Paramount Skydance’s hostile takeover offer, backing its existing agreement with Netflix instead, according to reports citing people familiar with the…
Titan champions authenticity with ‘Wear Your Story’ campaign featuring PV Sindhu and Vikrant Massey
Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences…
VIDA Partners with Kolkata Knight Riders as Title Partner to Power a New Generation
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a…
Charlotte Tilbury teams up with Nykaa and Sobhita Dhulipala for bridal beauty content series
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Marico brings on Vikram Karwal as CMO to steer brand and innovation agenda
Marico Limited has appointed Vikram Karwal as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth across categories. Karwal joins…
Orient Electric appoints WPP Media as integrated media partner
WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will…
Cheil India strengthens leadership with Yatin Gupta’s appointment as Associate Vice President
Cheil India has appointed Yatin Gupta as Associate Vice President, further bolstering its senior leadership team. Gupta shared the news of his new role through a LinkedIn post, marking the…
JioStar Brings in G R Arun Kumar as CFO to Steer Next Phase of Growth
JioStar has appointed seasoned finance leader G R Arun Kumar as its Chief Financial Officer, reinforcing the company’s focus on financial discipline and scalable growth as it sharpens its digital-first…
TV9 Bharatvarsh Announces Key Leadership Elevations Across Editorial and Production
TV9 Bharatvarsh has announced a series of leadership elevations across editorial, production, programming, and creative functions, underscoring the network’s focus on growth and its commitment to recognising internal talent. The…
‘ZERO Fees, More Access’: WazirX Launches Nationwide Crypto Campaign
WazirX has rolled out a new campaign titled ‘ZERO’, aimed at eliminating trading fees on its platform and making cryptocurrency participation more accessible for Indian investors. By removing transaction costs,…
Devang Mehta Steps Into CMO Role at Anand Rathi Group After Six-Year Journey
Anand Rathi Group has elevated Devang Mehta to the role of Chief Marketing Officer, a milestone he announced on LinkedIn, calling it the fulfilment of a long-standing professional aspiration. In…
Shah Rukh Khan, Alia and Ranbir Bring Strength & Spark to Rungta Steel’s Latest Ad
Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film…
Niraj Mishra Takes Over Growth and Product Marketing Leadership at Amazon MX Player
Amazon MX Player has appointed Niraj Mishra as its new Head of Growth and Product Marketing. Mishra announced his move through a LinkedIn post, expressing his excitement about taking on…
RT India Appoints Ashok Bagriya as CEO
Ashok Bagriya, India’s veteran legal journalist & former Legal Editor at Hindustan Times & CNN-News18, has been leading RT’s overseas office for delivering global news to the Indian audiences. Russian…
AB InBev Secures Global Rights as ICC’s Official Beer Partner for All Major Events Till 2027
The International Cricket Council (ICC) has announced a major new partnership with AB InBev, appointing the brewer as the Official Beer Partner for all ICC events starting in 2026. The…
Atul Bansal Joins GoKwik as Head of Marketing to Drive Global Growth
GoKwik has appointed Atul Bansal as its new Head of Marketing, bringing on board more than 15 years of B2B marketing expertise across e-commerce, fintech and telecom. In his new…
Greaves Electric Mobility Appoints HOWL Digital to Lead Its Integrated Marketing Strategy
HOWL Digital has secured the full-stack marketing mandate for Greaves Electric Mobility, a key innovator in India’s electric vehicle sector. Under this partnership, HOWL will drive the brand’s 360° marketing…
Yes Madam Unveils New Campaign Featuring Anita Hassanandani to Spotlight Safe At-Home Salon Services
Yes Madam has launched its latest advertisement starring popular television actor Anita Hassanandani, reinforcing the brand’s promise of hygienic, reliable and convenient at-home salon and wellness services. The film also…
Aamir Khan Leads Britannia NutriChoice’s New Campaign on the Power of ‘One Good Choice’
Britannia NutriChoice has launched a fresh campaign fronted by Aamir Khan, centred around the idea that one positive choice can set off a chain reaction of better decisions. Developed by…
McCann–MullenLowe Singapore Combine Operations; Paul Soon Named CEO of the Unified Agency
McCann and MullenLowe Singapore will merge under a single leadership structure, forming a consolidated creative operation for the market following the global Omnicom–IPG mega-merger, according to industry reports. Paul Soon,…