PR Professionals secures Bihar Revenue Dept mandate.
PR Professionals has secured the Public Relations and Digital Media mandate for Bihar’s Department of Revenue and Land Reforms, strengthening its presence in the state’s government sector. The firm has…
NP Digital India secures Kotak Securities’ content marketing mandate.
NP Digital India has secured the content marketing mandate for Kotak Securities, focusing on off-site strategies to enhance search visibility and audience engagement. By leveraging SEO, data-driven insights, and digital…
Salman and Hrithik bring high-octane energy in Mountain Dew’s new ad.
PepsiCo India is making a bold move ahead of the ICC Champions Trophy with the launch of Mountain Dew’s latest ad campaign on February 23rd. This campaign is special as…
PVR INOX brings 2025 Oscar-winning films to 22 cities.
PVR INOX is hosting the Oscars Film Festival 2025, offering Indian audiences the chance to experience Oscar-nominated and award-winning films on the big screen. The three-week festival will run across…
Vura appoints Sourav Ganguly as Brand Ambassador.
Vura Bau-Chemie LLP has appointed cricket legend Sourav Ganguly as its new brand ambassador and mentor. This partnership marks a significant step in Vura’s journey to becoming a major player…
Coca-Cola unveils “Halftime” campaign to refresh daily moments.
Coca-Cola’s new global campaign, “Halftime,” encourages people to embrace the power of a pause to refresh and reset. Inspired by halftime in sports, the campaign highlights how small breaks can…
Dr. Archit Kumarwar named Head of Marketing at Baidyanath Group.
Baidyanath Group has appointed Dr. Archit Kumarwar as Head of Marketing for its Ethical division. With expertise in brand development, P&L management, and AI-driven marketing, he will drive the brand’s…
Prega News names FCB Kinnect as its full-funnel creative agency.
Prega News, India’s leading pregnancy detection brand from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record after a competitive pitch. The agency will handle creative,…
Samantha Ruth Prabhu named Nivea India’s Luminous Glow Collection ambassador.
NIVEA India has launched the Luminous Even Glow Range, marking its entry into advanced skincare with Samantha Ruth Prabhu as the brand ambassador. The range features the patented Thiamidol technology,…
Gigin AI appoints Gursharan Singh Saggu as GCRA.
Gigin AI has appointed Gursharan Singh Saggu as Chief Revenue Advisor to drive global revenue growth, enterprise scaling, and AI product innovation in its hiring, verification, and workforce intelligence solutions.…
JioStar secures 10 sponsors for Tata WPL 2025.
JioStar has secured ten sponsors for the third edition of TATA WPL 2025, including SBI, TATA Capital, AMFI, and Amul. The tournament’s growing popularity has attracted brands across BFSI, FMCG,…
Neena Gupta brings a gourmet touch to Swiggy Dineout’s new ad.
Swiggy Dineout, in partnership with The New Thing, launched a campaign for the Great Indian Restaurant Festival’s ‘Flat 50% Off’ deals. The campaign, running from Feb 15 to April 13,…
Abinash Panda joins Zydus Wellness as Strategic Marketing Manager, Digital.
Abinash Panda has joined Zydus Wellness as Strategic Marketing Manager – Digital, announcing his new role on LinkedIn. Previously, he was Chief Manager – Digital at Samsung Electronics for over…
MS Dhoni and CarryMinati explore Cleartrip ‘Vibes.’
MS Dhoni and CarryMinati team up for Cleartrip’s ‘Explore Hotels by Vibe’ campaign in a humorous ad blending cricket, gaming, and travel. The ad features witty banter, with CarryMinati jokingly…
Shreyas Iyer is now the brand ambassador for InCred Group.
InCred, a diversified financial services group, has partnered with cricketer Shreyas Iyer as its new brand ambassador, following Rahul Dravid. The partnership reflects InCred’s focus on discipline, perseverance, and performance,…
Atlys expands into the UK by acquiring Artionis.
Atlys, a digital visa platform recently funded with $20 million, is expanding into the UK with the acquisition of Artionis, a UK-based visa services company. This acquisition adds 40 employees…
Narayana Aditi launches inclusive health insurance campaign.
Narayana Health Insurance, led by Dr. Devi Shetty, has launched a groundbreaking campaign for Aditi, an affordable health insurance product aimed at providing quality healthcare to underserved populations in India.…
Clare Lawson appointed Global President of Ogilvy One.
Ogilvy has appointed Clare Lawson as the Global President of Ogilvy One, its customer engagement unit. With over 20 years of experience in digital engagement, Lawson previously served as Global…
SW Network’s Eyebrow Dance challenge for Samsung F06 5G goes viral!
SW Network turned the Samsung F06 5G launch on Flipkart into a viral sensation with its Eyebrow Dance Challenge. The campaign, featuring Bollywood star Ayushmann Khurrana, gained massive traction through…
Lenskart & Zepto launch You Phonic: smart eyewear in 10 minutes!
Lenskart has launched Phonic, an innovative audio eyewear that blends premium sound with stylish frames, allowing users to take calls, listen to music, and use voice assistants hands-free. To enhance…
LIC Housing Finance – bringing neighbors closer.
LIC Housing Finance Limited has launched a new brand campaign emphasizing the importance of reconnecting with neighbors in today’s fast-paced urban life. Titled ‘Achche padosi milte nahin, bante hai’ (You…
JIOSTAR secures 11 sponsors for ICC Champions Trophy 2025.
JioStar, the official broadcaster of the ICC Men’s Champions Trophy 2025, has secured 11 sponsors, including Dream11, Pernod Ricard India, Kohler, Vodafone Idea, ICICI Bank, and Eicher Motors. This strong…
AIM criticizes MEITY for blocking Vikatan website.
The Association of India Magazines (AIM) has condemned the blocking of Vikatan.com by the Ministry of Electronics and Information Technology (MEITY) on February 15, 2025. The action followed a complaint…
Arunima Singh appointed COO at Urja Communications.
Arunima Singh has been appointed as the Chief Operating Officer (COO) of Urja Communications Pvt. Ltd. With over 23 years in marketing and 13 years in digital and social media,…
Omnicom Media Group names Nikki Grafton CEO of OMG New Zealand.
Omnicom Media Group (OMG) has appointed Nikki Grafton as CEO of OMG New Zealand, a newly created role to focus on the New Zealand market. This move establishes OMG New…
Centerfruit spices up Delhi Metro with ‘Metro Mein Laplap.’
Centerfruit, from Perfetti Van Melle, launched an innovative campaign, ‘Metro Mein Laplap,’ in Delhi Metro, adding a playful twist to routine announcements. The campaign, which began on February 5 across…
Oxford University Press names Sukanta Das MD for India.
Oxford University Press (OUP) has appointed Sukanta Das as Managing Director for India, overseeing Sri Lanka, Bangladesh, Nepal, and the UAE. With over 20 years of experience in consumer and…
DEPT names Christine Watts Client Director, Creative & Media.
DEPT® has appointed Christine Watts as Client Director for Creative and Media in Australia. With 15+ years of experience, including leadership at Wunderman NY, she will manage key clients like…
KFC India seeks proposals from social-first agencies.
KFC India is seeking social-first agencies specializing in meme marketing, pop culture, and trend-driven content. In a LinkedIn post, the brand announced its search for an agency that can create…
Ashwani Gautam named CEO of Firefox Bikes.
Firefox Bikes has appointed Ashwani Gautam as its new CEO to drive expansion and innovation in the premium cycling segment. An IIT BHU and IIM Ahmedabad alumnus, Ashwani brings vast…