Vertiv appoints Mike Giresi as Global CIO.
Vertiv has named Mike Giresi as its new Global Chief Information Officer, effective June 30, 2025. Giresi will lead initiatives in AI adoption, cybersecurity, product security, and digital transformation to…
G-SHOCK partners with Vicky Kaushal for new ‘Rise Above’ campaign.
G-SHOCK, the Casio watch brand, has unveiled its latest campaign, Rise Above the Shocks, featuring brand ambassador Vicky Kaushal. The campaign emphasizes resilience and celebrates youth who overcome life’s pressures…
BBH India brings home a Bronze Lion for ‘Bassi vs Garnier Men Facewash’ Campaign
Mumbai, 18 June, 2025: Publicis Groupe’s creative powerhouse BBH India has earned global applause with a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L’Oréal’s campaign…
LePub scores big on Day 3 of Cannes Lions 2025 with 14 wins, including a Gold for Heineken.
LePub delivered a stellar performance on Day 3 of Cannes Lions 2025, winning 14 Lions—1 Gold, 6 Silver, and 7 Bronze—across categories like Creative B2B, Direct, Media, PR, and Social…
The Trade Desk teams up with Zepto to connect ads with real-time sales insights.
The Trade Desk has partnered with quick commerce platform Zepto to link digital ad campaigns with real-time sales insights, enhancing targeting precision and campaign measurement. Marketers using The Trade Desk…
WPP Media Wins Nilkamal Mandate, to Be Led by EssenceMediacom
Mumbai, June 18th, 2025: WPP Media has secured the complete media mandate for Nilkamal Limited, with EssenceMediacom leading the charge across both digital and offline channels. The mandate covers media…
Amber Tiles names Yango as its new digital media agency.
Yango has been appointed as the digital media agency for Amber Tiles, a leading tile and stone retailer in Australia. As part of the partnership, Yango will oversee digital media…
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? “AI in advertising is undeniably becoming a superpower for growth. Just like the internet era…
Digital ShoutOuts Launches Audience Base – India’s First AI Media Planner
Gurgaon, India – 18-June-2025: Digital ShoutOuts, a leading name in digital innovation and advertising intelligence, has officially launched Audience Base, India’s first AI-powered media planning platform that transforms how marketers…
OMD India wins Muthoot Finance’s Q2 media mandate.
OMD India has been awarded the media planning and buying mandate for Muthoot Finance for Q2 of the current financial year, as reported by Exchange4media. The account, worth around ₹200…
Dentsu partners with MiQ Sigma to boost next-gen media operations.
MiQ and dentsu have formed a strategic partnership, making MiQ the official Intelligence Partner for dentsu. As the first holding company to integrate MiQ Sigma—MiQ’s AI-powered programmatic platform—dentsu aims to…
Ogilvy, VML, and Talented win Lions for India on Cannes 2025 Day 2.
On Day Two of Cannes Lions 2025, Indian agencies continued their winning run with key awards in Design, Music, and Sports categories. Ogilvy Bangalore won Bronze in Design Lions for…
Del Monte highlights its can format in ‘The Better Can’ campaign.
Del Monte has launched its new campaign, ‘The Better Can’, in India to highlight its premium can-packaged juices, which offer longer freshness and a more indulgent experience compared to traditional…
Mohit Sharma named VP Revenue at Times Network.
Mohit Sharma has been appointed Vice President Revenue at Times Network, effective June 2025. In his new role, he will oversee revenue operations, advertising management, and strategic growth initiatives. Expressing…
Uditvanu Das joins Havas Play as AVP to lead sports, content, and entertainment.
Uditvanu Das has been appointed Associate Vice President at Havas Play, the Havas India division focused on sports, content, and entertainment experiences. He will work with the team to craft…
Netflix partners with Yahoo DSP to expand global programmatic advertising.
Netflix is boosting its global ad capabilities by partnering with Yahoo DSP, allowing advertisers to buy Netflix ad inventory programmatically across all 12 of its ad-supported markets later this year.…
Bata Group names Panos Mytaros as global CEO.
Bata Group has appointed Panos Mytaros as its new Global CEO, effective 15th September 2025, succeeding Sandeep Kataria, who led the company since 2020. During his tenure, Kataria steered Bata…
FCB India Wins Gold at Cannes Lions for ‘Lucky Yatra’ Campaign
FCB India has won a Gold Lion at the Cannes Lions International Festival of Creativity for its campaign ‘Lucky Yatra’ created for the Indian Railways. The campaign transformed routine train…
Havas Creative India Wins First-Ever Cannes Lions Gold for the Country with ‘Ink of Democracy’
In a landmark moment for Indian advertising, Havas Creative India has brought home the country’s first Gold Lion at the Cannes Lions International Festival of Creativity — and it’s for…
redBus Appoints Saurabh Agarwal as CFO
redBus has named Saurabh Agarwal as its new Chief Financial Officer. With over 20 years of experience across healthtech, insurance, and home interiors, Saurabh will lead finance operations, FP&A, risk,…
Puneet Biyani Joins The Times of India as VP & Head of OOH, Branded Content, and Exhibitions
Puneet Biyani has joined BCCL (The Times of India) as Vice President & Head of OOH, Branded Content & Exhibitions in Response. A Chartered Accountant and Harvard Business School alumnus,…
WPP and TikTok Partner to Boost Creativity with Symphony AI in WPP Open
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
Criteo and Dentsu Launch Global Commerce Media Partnership
Criteo and dentsu have announced a major global partnership, marking the first time a top holding company will fully adopt Criteo’s Commerce Media Platform. The collaboration aims to enhance dentsu’s…
Amazon Ads and Roku Partner to Create Largest Authenticated CTV Network
Amazon Ads and Roku have announced an exclusive integration that gives advertisers access to the largest authenticated Connected TV (CTV) footprint in the U.S., reaching 80 million households—over 80% of…
India scores four shortlists in Cannes Lions 2025 Print & Publishing category.
India has secured four shortlists in the Print & Publishing Lions category at Cannes Lions 2025, all from Mumbai-based agencies, showcasing the city’s creative strength. Havas, Mumbai, leads with three…
India earns sole shortlist spot in Cannes Lions 2025 Industry Craft category.
Despite strong performances by Indian agencies across several categories at the Cannes Lions International Festival of Creativity 2025, India secured just one shortlist in the Industry Craft Lions category. Bangalore-based…
India Shines at Cannes Lions 2025 with 42+ Shortlists!
India is making waves at the 2025 Cannes Lions International Festival of Creativity, racking up an impressive 65 shortlists across a wide range of categories, from design and media to…
Cannes Lions 2025: India scores 22 shortlists in 5 categories.
New Delhi: Cannes Lions has revealed the shortlists for five categories—Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing. India has bagged a total of 22 shortlists,…
After a year-long pause, BMC to approve new hoardings: Bright Outdoor Media.
After nearly a year-long pause due to the Ghatkopar hoarding collapse that killed 17 people, the BMC is expected to resume approvals for new hoardings post-monsoon, according to Bright Outdoor…
Independent agencies see 18% surge with 26,900 entries at Cannes Lions 2025.
Cannes Lions 2025 has received 26,900 award submissions from 96 markets, marking a strong global turnout and highlighting a shift in the creative industry toward design, B2B, and social impact.…