HSBC launches campaign featuring Kareena Kapoor Khan highlighting premier benefits
HSBC India has launched a new campaign featuring Kareena Kapoor Khan to promote its enhanced HSBC Premier offering. The campaign, centered around a 60-second film, highlights how HSBC Premier goes…
Paramount names Jay Askinasi chief revenue officer
Paramount, now part of Skydance Corporation, has appointed Jay Askinasi as its Chief Revenue Officer, effective November 3, 2025. In this newly created role, he will lead Paramount’s advertising sales…
Birla Opus Paints’ Diwali Campaign Celebrates the Joy of Togetherness!
Mumbai, 9th October 2025: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks the beginning of Diwali fervour with the launch of its new digital film. Rooted in…
WPP Media Wins Integrated Media Mandate for Leeford Healthcare Limited
Mumbai, October 10th, 2025: WPP Media has been awarded the integrated media mandate for five strategic brands within Leeford Healthcare Limited’s consumer portfolio. The mandate spans across ATL, full funnel…
Pay10 Appoints Virat & Anushka As Brand Ambassadors
Pay10, a leading digital payments and fintech company, has announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The couple will feature in Pay10’s campaigns, starting with the…
PUMA Names Thomas John As VP Of People & Organization
PUMA has appointed Thomas John as its new Vice President of People & Organization. Thomas brings nearly 30 years of experience in human resources, having worked in leadership roles across…
boAt and Google collaborate to launch the #boAtGeminiChallenge
8th October 2025, New Delhi: boAt, India’s leading audio and wearables brand, in collaboration with Google, today announced the launch of the #boAtGeminiChallenge. This creative competition invites creators, students, and…
WPP Media Retains Bayer Consumer Health Mandate in South Asia, Led by EssenceMediacom
Mumbai, October 08, 2025: WPP Media today announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia — following a global review.…
James Mackenzie appointed Chief Investment Officer at Havas Media Network UK
Havas Media Network UK has named James Mackenzie as its new Chief Investment Officer. In this role, he will lead the investment and activation team, oversee trading operations, and drive…
TDI Infracorp Appoints Rajat Bokolia as Group CEO to Spearhead Strategic Growth Across NCR
New Delhi – 7th October 2025 – TDI Infracorp, one of India’s leading real estate developers with a diverse portfolio across residential, commercial, and mixed-use sectors, today announced the appointment…
SaffronStays Partners With WebEngage to Transform Guest Journeys and Strengthen Business Growth
Mumbai 7th October, 2025 : WebEngage, a leading SaaS provider of Customer Data Platform and Engagement products, has announced a strategic partnership with SaffronStays, India’s leading luxury vacation home brand,…
Lotto Launches ‘Happy Feet’ Campaign Celebrating Movement and Self-Expression
Lotto, under Agilitas Sports, has unveiled ‘Happy Feet’, a campaign that spotlights sneakers as symbols of emotion, rhythm, and individuality. Blending heritage with modern energy, the film reimagines Kishore Kumar…
Pantaloons Appoints Samantha Ruth Prabhu As Brand Ambassador
Pantaloons, one of India’s most loved fashion brands, has welcomed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. To celebrate, the brand has launched its festive…
Flipkart Launches Big Diwali Sale With Exciting New Ad
This Diwali, Flipkart, in partnership with FCB Kinnect, launches the Big Bang Diwali Sale with a fresh and explosive campaign. The ad showcases old phones, worn-out clothes, furniture, and electronics…
Havas Media secures Emirates’ $190M global media mandate
Emirates, the Dubai-based airline, has appointed Havas Media to manage its global media planning and buying duties, valued at $190.5 million annually. This marks the end of Emirates’ long-standing association…
Nothing’s Diwali Campaign Brings Humor and Quirk to Festive Ads
Nothing’s latest festive film breaks the mold with a playful, self-aware take on Diwali traditions. Using products in unexpected ways—Phone (3) as fairy lights, Headphone (1) as diya stands, and…
Snitch Launches ‘Spark Celebration. Wear What’s Next’ to Celebrate Festive Style and Joyful Moments
This festive season, Snitch, India’s leading D2C men’s fashion brand, launches its campaign “Spark Celebration. Wear What’s Next”, celebrating the joy in everyday festive moments. Moving beyond conventional portrayals, the…
Miraggio Launches ‘The Invite’ Campaign Celebrating Festive Chaos and Style
This festive season, Miraggio unveils The Invite, a campaign that celebrates the joy, chaos, and charm leading up to celebrations — from outfit meltdowns to dazzling entrances — with Miraggio…
Meta To Use AI For Smarter Content And Ads
Meta is updating how it personalizes content and ads on its platforms by using interactions with its AI tools. Starting December 16, 2025, what users say or do with Meta…
Hari Krishnan Exits Tilt Brand Solutions As Chief Business Officer
Hari Krishnan has announced his departure from Tilt Brand Solutions, where he was Chief Business Officer for the past 18 months. In a LinkedIn post, he thanked the team, saying…
Shamita Shetty forays into wellness foods as Co-Founder of Meve Jars.
Actress and wellness advocate Shamita Shetty has entered the wellness food space as co-founder of Meve Jars, partnering with Swati Soni, the brand’s founder. The collaboration began naturally when Shamita…
Dabur Red Paste calls for ‘Freedom from the 4th Monkey’
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, urges families to seek “Freedom from the Chautha Bandar” through a powerful and memorable DVC. Drawing inspiration from Mahatma Gandhi’s…
Mouni Roy named Ivana Jewels’ brand ambassador in debut TVC.
Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has appointed actress and entrepreneur Mouni Roy as its brand ambassador and launched its first TVC with the campaign message “See…
Kia India names Sunhack Park Chief Sales Officer and Joonsu Cho Chief Business Officer.
Kia India has announced key leadership changes, appointing Sunhack Park as Chief Sales Officer and Joonsu Cho as Chief Business Officer. Park, with 28 years of global experience, will drive…
Crocs Launches Festive Campaign ‘Share the Joy’ with Rashmika Mandanna
Crocs has unveiled its Diwali campaign ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna and Gen Z creators. Set to the retro hit ‘Yaar Bina Chain’, the film celebrates friendship,…
Coca-Cola India Leverages Diljit Dosanjh’s Pop-Culture Charm
Since 2022, Punjabi superstar Diljit Dosanjh has been the face of Coca-Cola India, bringing his playful personality to the brand’s “food + Coke” narrative. His latest ads highlight how every…
Shriram AMC names Amit Modani Senior Fund Manager & Fixed Income Lead.
Shriram Asset Management Company (AMC) has appointed Amit Modani as Senior Fund Manager and Lead – Fixed Income. In this role, Amit will guide the company’s fixed income strategy, helping…
Maersk names WPP Media as global marketing partner in 130 countries.
Maersk has named WPP Media as its strategic marketing partner to manage activities across 130 countries from Copenhagen. The move underscores Maersk’s focus on global marketing agility, innovation, and data-led…
Yahoo DSP partners with Spotify for omnichannel audio ads.
Yahoo DSP has expanded its premium audio offering by integrating Spotify, giving advertisers programmatic access to Spotify’s global music and podcast inventory through the Spotify Ad Exchange. This adds to…
Brands Light Up Festive Marketing with Creative Campaigns
This festive season, brands across categories rolled out campaigns that blended cultural relevance, emotional storytelling, and interactive experiences to connect with consumers. Eno kicked off the celebrations with its campaign…