Omnicom Media has announced the appointment of Bradley Rogers as Chief Executive Officer of OMD USA, strengthening leadership at one of the largest media agencies in the United States.
Rogers brings more than 25 years of experience in marketing and business leadership, with expertise spanning media, creative services and digital platforms. Over the course of his career, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures. His professional journey also includes working closely with major global brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the appointment, Ralph Pardo, CEO of Omnicom Media North America, highlighted Rogers’ broad experience across multiple areas of marketing and business transformation. He noted that Rogers’ entrepreneurial mindset and strategic approach make him well positioned to lead OMD USA at a time when modern marketing requires greater agility and stronger integration across teams, capabilities and platforms.
Rogers succeeds Chrissie Hanson, who is stepping down after four years in the role. During her tenure, Hanson strengthened OMD’s leadership in the market and expanded the agency’s value for its clients.
Before this appointment, Rogers served as President at Red Ventures, a large-scale digital marketing and customer acquisition business recognised among the fastest-growing private companies by Inc. magazine. Earlier, he also worked as Global President and Chief Operating Officer of MRM, where he led global operations across 16 markets and managed relationships with some of the world’s largest brands.
In his new role, Rogers will lead the United States’ largest media agency within the OMD network, focusing on strengthening partnerships with clients and delivering measurable business outcomes. Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to address both the challenges and opportunities ahead. He added that his priority will be leveraging Omnicom Media’s capabilities in scale, data, identity and commerce to drive growth for the brands it serves.
Rogers’ appointment will take effect on March 23