EaseMyTrip has appointed Manmeet Ahluwalia as its new Chief Marketing Officer, the company announced in a recent stock exchange filing. In his new role, Ahluwalia will shape the company’s marketing strategy with a focus on brand building, customer engagement, and expansion across India and global markets.
With over 20 years of international marketing experience, Ahluwalia has previously led campaigns for major travel brands including Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board. He has spearheaded well-known initiatives such as Daddy of Travel, What a Pleasant Surprise, and Travel Like a Champion, the latter tied to Expedia’s global partnership with the UEFA Champions League. His expertise spans performance marketing, content strategy, and MarTech-driven innovation across APAC, EMEA, and North America.
Commenting on his new role, Ahluwalia said his priority is to elevate the EaseMyTrip brand while deepening customer-first innovation: “Marketing must build meaningful connections. My focus is to strengthen our market position, unlock new engagement avenues, and drive strategic growth that resonates with travellers in India and beyond.”