Pooja Asar, formerly the Vice President of Marketing at Paytm, has transitioned to a new role as the Head of Marketing at Tata Passenger Electric Mobility.

Her professional journey began at Kotak Mahindra Bank and later extended to Unilever, where she honed her skills and expertise.

With a focus on both the food and beauty sectors, Pooja has overseen prominent brands such as Kissan, Knorr, Hellmann’s Annapurna, Glow & Lovely (formerly Fair & Lovely), spanning markets across South Asia, Southeast Asia, and the Middle East. She has consistently showcased her proficiency in driving innovation within new categories and expanding the reach of established brands by capitalizing on emerging market trends. Her adeptness in crafting impactful marketing campaigns has significantly influenced brand strength and equity.

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