Publicis Groupe has appointed Rahul Titus as Global Influencer Lead, tasking him with overseeing and scaling the Groupe’s influencer capabilities worldwide.
Announcing the move, Titus said he is excited to join Publicis Groupe to build and lead a unified global influencer offering. In his new role, he will bring together the network’s influencer agencies to deliver a consistent, integrated solution for clients, while shaping the global influencer narrative and driving growth as part of the Connected Media ecosystem.
Titus brings deep expertise in global influencer marketing. He previously spent more than eight years at Ogilvy, where he served as Global Head of Influence and led one of the world’s largest influencer marketing operations, with specialist teams across over 40 countries. He also played a significant role in strengthening influencer capabilities across WPP for major international clients.
During his tenure at WPP, Titus served as Global Influence Lead for WPP Open X, overseeing influencer teams supporting The Coca-Cola Company across multiple markets. He was also a founding board member of the Influencer Marketing Trade Body, contributing to the establishment of industry standards and best practices.
In his new role at Publicis Groupe, Titus will focus on unifying and scaling influencer operations globally, strengthening the network’s influencer proposition and enabling greater impact and growth for clients worldwide.