Yasha Chandra, formerly a client partner at iProspect, has joined BOQ Group as the Performance Marketing Lead.

Chandra’s career began with a summer trainee role at Marcom Tata Indicom Tele Services and Branded Retail Tata Teleservices. She then accumulated diverse experience working with companies such as Gutenberg, BrainGain Global, MEIZU, Mindshare, and Reload Media.

At Mindshare, Chandra served as the Client Lead – Integrated Media, where she developed annual plans, defined strategies, negotiated with key publishers, and analyzed potential growth opportunities for the business. Her leadership and communication skills facilitated successful business partnerships between top management and external partners.

Additionally, Chandra played a pivotal role in digital planning for the Uniqlo pitch, helping Mindshare secure the business.

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