Puma’s early bet on women’s sports sets new marketing blueprint
The BCCI has announced a ₹51 crore cash prize for the Indian women’s cricket team following their historic World Cup victory over South Africa — surpassing the ICC’s official prize…
Cricket Welcomes Its Fourth Format
Dubai/London – October 16, 2025: Cricket stands at the brink of its most defining evolution. Today, the game enters a new era as visionary sports entrepreneur Gaurav Bahirvani, Executive Chairman…
Big Bowl joins the cricket craze with exclusive deals and contests.
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Cleartrip debuts campaign featuring MS Dhoni
Mahendra Singh Dhoni, donning yellow for Chennai Super Kings yet again in this IPL season, has been appointed as new brand ambassador for Flipkart-owned Cleartrip. Through the campaign, the films…