Godrej Enterprises aims for 50% growth in AC sales by FY26.
Godrej & Boyce, part of Godrej Enterprises, has launched its new range of smart air conditioners in response to the early rise in temperatures. After a record 100% growth in…
Dettol Banega Swasth India reaches 500 million people at Maha Kumbh.
Reckitt’s Dettol Banega Swasth India (DBSI) campaign played a key role at the Maha Kumbh Mela 2025, engaging over 500 million devotees over 45 days. DBSI led a large-scale hygiene…
Fast&Up and Zepto provide lakhs of hydration packets to help workers beat the summer heat.
As summer approaches, Zepto and Fast&Up have partnered to support Zepto’s frontline workers, including delivery partners, packers, and store staff, by distributing lakhs of hydration supplement packets across 80+ cities.…
Big Bowl joins the cricket craze with exclusive deals and contests.
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Orient Electric goes digital with a podcast-style ad featuring Dhoni & Kapila.
Orient Electric’s latest fan campaign takes a fresh digital-first approach, using a podcast-style ad featuring MS Dhoni, Kusha Kapila, and Madan Gowri. The ad playfully misleads viewers into thinking Kusha…
SEBI mandates identity verification for intermediaries advertising on social media.
The Securities and Exchange Board of India (SEBI) has introduced new guidelines requiring registered intermediaries to verify their identities before advertising on platforms like Google and Meta. This move aims…
EaseMyTrip buys 49% stake in Big Charter to boost luxury air travel in India.
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
March 24, 2025; Mumbai, India: Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours…
Furlenco is now RCB’s official furniture partner.
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
Good Home rebrands bathrooms as “Freshrooms” in latest campaign.
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
Questions grow as CCI’s ongoing probe shakes the ad and media industry.
The CCI’s investigation into top media agencies in India, including GroupM, Dentsu, Madison, Publicis, and IPG, has raised more questions than answers. Speculation surrounds whether agencies were colluding to overcharge…
UBON renews partnership with RR as IPL 2025’s official audio partner.
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Liqvd Asia acquires AdLift.
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding,…
Havas names François Laroze as Global COO.
Havas has promoted François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO), following the company’s successful listing on Euronext Amsterdam. Laroze,…
Grapes Worldwide secures LivWell’s digital mandate.
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle…
Colgate-Palmolive (India) Reappoints Three Directors
Colgate-Palmolive (India) Limited has reappointed three directors, pending approval via a postal ballot. The decision follows the Nomination and Remuneration Committee’s recommendation. The company confirmed that none of the directors…
Zarrar Don joins Moneycontrol as Chief Revenue & Growth Officer.
Zarrar Don has been appointed Chief Revenue & Business Growth Officer at Moneycontrol, where he will drive sales and revenue growth across all formats. With over 20 years of experience…
Kotak Mahindra Bank launches Hausla Talks to inspire bold dreams.
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025
17th March, 2025; Mumbai, India: The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home…
Story Digital wins Gas-O-Fast’s digital & mainline mandate.
Mankind’s Gas-O-Fast has appointed Story Digital as its creative agency, entrusting them with 360-degree brand communication across digital and mainline platforms. The agency aims to enhance Gas-O-Fast’s strong market presence…
Sudeep Puthyathaya joins Salt Brand Solutions as ECD.
Salt Brand Solutions has appointed Sudeep Puthyathaya as Executive Creative Director, strengthening its leadership alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan. With over 23 years of experience, Sudeep…
“Shreyas Iyer x HUEMN drop high-energy capsule collection!”
Indian fashion label HUEMN has collaborated with star cricketer Shreyas Iyer to launch a dynamic capsule collection that blends sport and streetwear. Reflecting Iyer’s signature style and HUEMN’s design ethos,…
Prasar Bharati extends SHABD free subscription for small media companies until March 2026.
Prasar Bharati has extended free access to its SHABD service until March 2026 to support small media organizations. Launched in March 2024, PB-SHABD provides logo-free daily news content in video,…
Ajay Devgn launches Prismix, pioneering generative storytelling with AI.
Ajay Devgn has launched Prismix, an AI-driven company focused on generative storytelling. Devgn will serve as Chairman, with his nephew Danish Devgn as Co-Founder and Chief Business Officer, actor Vatsal…
Govt Announces $1 Billion Fund to Boost Creator Economy
The Indian government has unveiled a $1 billion fund to support the country’s rapidly growing creator economy. Announced by MIB Minister Ashwini Vaishnaw, the initiative aims to provide financial aid,…
Indica’s #AddColorToYourLife: Breaking barriers this Holi!
This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.…
Nokia reports a €2.6 billion profit for the year, with a proposed €0.14 dividend.
Nokia reported strong financial results for Q4 and full-year 2024. In Q4, net sales grew by 9% (10% reported), driven by Network Infrastructure, Nokia Technologies, and Cloud & Network Services.…
Réal encourages consumers to “Keep It REAL, Every Time” with its new campaign.
Réal, a brand from Dabur India Limited, offers a wide range of healthy fruit juices and beverages. Its latest campaign encourages consumers to switch from sugary colas to Réal juices,…
Cadbury Dairy Milk champions generosity as a lifestyle.
Cadbury Dairy Milk’s latest campaign promotes kindness and acceptance, encouraging people to look beyond differences and embrace shared humanity. In a world often divided by backgrounds and beliefs, the brand…
Ather Energy names Saurabh Sharma as Head of Marketing.
Ather Energy has appointed Saurabh Sharma as its new Head of Marketing. With over 15 years of experience, Saurabh has played a key role in shaping Ather’s brand, including the…