Britannia CEO Varun Berry steps down after 13 years
Britannia Industries CEO and MD Varun Berry has resigned after a 13-year tenure with the company. His resignation, dated November 6, follows the appointment of former Birla Opus chief Rakshit…
Haldiram to Launch Jimmy John’s in India, Taking on Subway and Tim Hortons
Haldiram Group is set to enter India’s western-style QSR market through a partnership with US-based Inspire Brands to launch Jimmy John’s sandwich chain. The move will pit Haldiram against global…
BC Web Wise joins AMIN Worldwide to expand its global footprint
BC Web Wise, one of India’s leading digital agencies, has joined AMIN Worldwide as its exclusive India partner. AMIN is a global alliance of over 50 independent marketing agencies across…
Vivek Kataria appointed Brand Lead at Amazon Music
Amazon Music has appointed Vivek Kataria as its new Brand Lead. In this role, he will drive brand strategy, marketing, and creative storytelling to deepen Amazon Music’s connection with audiences…
DoubleVerify unveils new streaming TV tools to enhance ad transparency and efficiency
DoubleVerify has introduced new streaming TV tools to give advertisers greater transparency, control, and efficiency across their campaigns. The launch includes two key products — Verified Streaming TV and “Do…
McCann and Hero MotoCorp launch new campaign ‘Ek Raasta Hai Zindagi’ celebrating Splendor’s legacy
McCann Worldgroup India has launched a new campaign for Hero Splendor+, the world’s best-selling motorcycle, celebrating its legacy of trust, reliability, and emotional connection with Indian riders. Titled “Ek Raasta…
Myntra names Kannan Ganesan as new CFO
Kannan Ganesan, currently Vice President of Business Finance at Flipkart, will take over as Myntra’s Chief Financial Officer from December 1, 2025, according to media reports. With over 20 years…
World Super Kabaddi League appoints Ravindra Shetty as Technical Director
10th November 2025, National, The World Super Kabaddi League (WSKL) has announced the appointment of Ravindra Shetty as its Technical Director, marking a significant step in strengthening the league’s competitive…
Nestlé India names Varun Sethuraman as new leader, succeeding Chandan Mukherji
Nestlé India has announced a marketing leadership change as Chandan Mukherji, Senior VP and Director – Strategy & Marketing Communications, will step down on December 31, 2025, after 13 years…
Perplexity ropes in Lewis Hamilton and Eric André after Indian influencers
Perplexity’s latest ad highlights a modern reflex — asking AI everything. The film features F1 star Lewis Hamilton and comedian Eric André, who both rely on Perplexity for quick answers,…
ReBid Launches AI Creative Studio — Revolutionizing Creative agency ecosystem
Mumbai, 10th November 2025 — ReBid, India’s first Agentic AI Agency — a Digital Agent-cy, today announced the launch of its AI Creative Studio (https://www.rebid.co/ai-creative/), a breakthrough solution designed to…
Kylie Cosmetics expands in India with launch on Nykaa.
Kylie Cosmetics, founded by Kylie Jenner, has expanded its presence in India with a launch on Nykaa, marking a key milestone for the brand. Introduced locally by House of Beauty,…
Meta’s data links $16 billion in revenue to scam ads.
Meta Platforms internally estimated that about 10% of its 2024 global revenue — roughly $16 billion — came from ads linked to scams, fraud, and banned goods, according to internal…
Raghavendra Rao promoted to MD and Global Head at Accenture.
Accenture has elevated Raghavendra Rao to Managing Director and Global Head of Analyst Relations and Network of Centers, Marketing and Communications. With over 27 years of experience in marketing, communications,…
Netflix introduces ‘Monthly Active Viewers’ metric to capture 190M ad audience.
Netflix has introduced a new metric called Monthly Active Viewers (MAV) to more accurately measure the reach of its ad-supported audience. The metric reflects real people watching rather than just…
The Trade Desk posts 18% Q3 revenue growth, boosts buyback by $500M.
The Trade Desk reported another strong quarter, with Q3 2025 revenue rising 18% year-over-year to $739 million and net income reaching $116 million. Adjusted EBITDA stood at $317 million with…
Amazon revives its nostalgic 2023 ‘Joy Ride’ ad for Christmas.
Amazon has revived its much-loved 2023 Christmas ad, “Joy Ride,” as part of its “Everything For Every Holiday” campaign. The heartwarming film shifts focus from convenience-driven messaging to celebrating emotional,…
Little Lamb Films clarifies Surf Excel ad monkey isn’t AI-made.
After the release of Surf Excel’s new ad featuring a mischievous monkey, viewers speculated that the animal was AI-generated. Bauddhayan Mukherji, founder of Little Lamb Films, clarified that no AI…
TTK Healthcare names BC Web Wise as digital agency for MsChief.
TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The move, following a multi-agency pitch, aims to strengthen MsChief’s digital presence with…
Digitally Inspired Media Wins Integrated Mandate for OM SYSTEM (formerly Olympus Cameras) After Multi-Agency Pitch
Mumbai, November 7, 2025: Digitally Inspired Media, an award-winning integrated communications agency renowned for its culturally relevant digital experiences and strategic storytelling, has secured the integrated campaign mandate for OM…
WPP Media wins Reckitt’s Europe mandate, driving AI-led marketing transformation.
WPP Media has won Reckitt’s media planning and buying mandate across 21 European markets, covering major brands including Durex, Dettol, Nurofen, Veet, Finish, and Vanish. The partnership will leverage WPP…
Rexona’s new ad featuring Smriti Mandhana empowers women with confidence.
Rexona has launched its latest campaign, ‘Maidan Mein Utro’, starring Indian women’s cricket vice-captain Smriti Mandhana. The campaign celebrates confidence through participation and encourages women to step out of their…
Havas acquires majority stake in Gauly Advisors Germany
Havas has acquired a majority stake in Gauly Advisors, a leading German corporate and financial communications firm, which will now operate as H/Advisors Gauly under Havas’s global strategic communications network,…
Marico appoints PHD India as its integrated media agency
Marico Limited has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate after a multi-agency pitch. PHD India will handle end-to-end media strategy,…
Vasundhara Mudgil appointed India Communications Lead at OpenAI
OpenAI has appointed Vasundhara Mudgil as India Communications Lead, based in Mumbai. She joins from Spotify, where she served as Head of Communications for over seven years, leading the brand’s…
Baroda BNP Paribas MF names Yogesh Apte Head of Digital Business
Baroda BNP Paribas Mutual Fund has appointed Yogesh Apte as Head of Digital Business. He will lead digital transformation initiatives to enhance investor experience, drive innovation, and strengthen the firm’s…
“Sahi” App Unveils New DVC Campaign “Aa gaya High Performance ka Zamaana”
6th Nov’ 25, India: Sahi, India’s new age broker and high-performance trading platform, launched a powerful new brand inspiring traders to upgrade from outdated technology and embrace a faster, smarter,…
Creativefuel Ropes in Tanmay Sinha as AVP – Business Solutions & Operations
Mumbai, November 5, 2025: Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the appointment of Tanmay Sinha, Former…
MiQ promotes Ribhu Mishra to drive India revenue growth
MiQ has elevated Ribhu Mishra to Vice President – Revenue, India, effective immediately. In this role, he will drive revenue and profit growth, lead commercial teams, and expand MiQ’s market…
Britannia Industries names Rakshit Hargave as new CEO
Britannia Industries has appointed Rakshit Hargave as its new Chief Executive Officer and Executive Director, effective December 15, 2025, for a five-year term pending shareholder approval. He succeeds Rajneet Singh…