Famous Innovations wins Nilkamal Sleep’s creative mandate.
Famous Innovations has been named the creative agency on record for Nilkamal Sleep, the mattress division of Nilkamal. The move comes as Nilkamal Sleep aims to reposition itself as a…
Samsung Ads study: CTV boosts Gen Z favourability by 9.1% and purchase intent by 8.5%.
Samsung Ads, in partnership with Kantar, has released a white paper titled Beyond Awareness, highlighting Connected TV’s (CTV) effectiveness in driving key brand metrics like favourability and purchase intent. The…
AdLift Wins SEO and Content Marketing Mandate for Olyv
AdLift, a global digital marketing agency (now acquired by Liqvd Asia), has been awarded the SEO and content marketing mandate for Olyv, a digital-first financial services platform on a mission…
Dilip Piramal & family to sell 32% stake in VIP Industries to Multiples consortium.
VIP Industries has announced that Dilip Piramal and family will sell up to a 32% stake to the Multiples Consortium, triggering an open offer under SEBI regulations. Post-deal, control will…
InMobi names Gaurav Jain as SVP and Head of APAC Ad Revenue.
InMobi Advertising has appointed Gaurav Jain as Senior Vice President and Head of Ad Revenue for the APAC region. In this role, he will lead revenue operations, scale partnerships, and…
MOMS and Xiaomi India grab attention with gold bar prank for Redmi Note 14 Pro 5G Champagne Gold launch.
To promote the launch of the Redmi Note 14 Pro 5G in Champagne Gold, MOMS—Madison World’s outdoor specialist—executed a unique mall activation called the “Gold Bar Prank.” Fake gold bars…
Namrata Aswani Setty named Marketing and PR Director at MiQ.
Namrata Aswani Setty has been appointed Director of Marketing and Public Relations at MiQ, a global programmatic media firm. Announcing the move on LinkedIn, Setty brings over 15 years of…
Bright Outdoor Media appoints Mukesh Sharma as CEO.
Bright Outdoor Media has appointed Mukesh Sharma, a seasoned media executive and former Business Head at Mid-Day Infomedia, as its new CEO. With over 20 years of industry experience, Sharma’s…
Jupiter names Akhilesh Jha as SVP to lead banking and partnerships.
Jupiter Money has appointed Akhilesh Jha as Senior Vice President, Banking and Partnerships, to strengthen its mission of delivering customer-centric digital banking solutions. With over 20 years of experience in…
X cuts India subscription fees by up to 48%.
X (formerly Twitter) has slashed subscription prices in India by up to 48% across all tiers, aiming to boost adoption in one of its largest and fastest-growing digital markets. The…
The Phoenix Mills Ltd names Vithal Suryavanshi CEO of Commercial Real Estate.
The Phoenix Mills Ltd has appointed Vithal Suryavanshi as CEO – Commercial Real Estate, effective July 7, 2025. With over 30 years of experience in commercial leasing and real estate…
Organic Tattva unveils ‘Har Maa Ka Vishwas’ campaign with Kareena Kapoor Khan.
Organic Tattva, one of India’s leading organic food brands, has launched its new campaign Har Maa Ka Vishwas, featuring actor and mother Kareena Kapoor Khan. The campaign emphasizes the importance…
Search engines can now index Instagram’s public content.
Starting July 10, 2025, Instagram will allow search engines like Google and Bing to index public content from professional accounts, including photos, videos, and reels. This marks a shift from…
Plush and Instamart team up to offer instant, hassle-free period care.
Plush, India’s leading women’s wellness brand, has joined hands with Instamart to offer instant access to its Seamless Period Panty — a comfortable, leak-proof alternative to traditional bulky period products.…
McDonald’s India (North & East) launches new campaign for Ranveer Singh Meal.
McDonald’s India (North & East) has unveiled a new campaign featuring Bollywood star Ranveer Singh to promote its limited-time offering, “The Ranveer Singh Meal.” The fun and energetic TVC reflects…
McCann Worldgroup names Ida Rezvani President & Global Chief Client Officer.
McCann Worldgroup has appointed Ida Rezvani as President and Global Chief Client Officer, a newly created role aimed at enhancing client value and innovation across its global portfolio. Reporting to…
VIVO Agency appoints Jennifer Mugnaini as EVP, Client Services.
VIVO Agency has named Jennifer Mugnaini as Executive Vice President of Client Services. With over 20 years of experience in healthcare, MedTech, and pharma marketing—including leadership roles at Avalere Health…
Priya Nair to become CEO & MD of HUL from August.
Hindustan Unilever (HUL) has appointed Priya Nair as its new CEO and MD, succeeding Rohit Jawa, who will step down on July 31, 2025. Nair will serve a five-year term,…
Tata Trusts’ ‘Khud Se Jeet’ film promotes early cervical cancer detection among women.
Tata Trusts has launched a powerful new campaign titled ‘Khud Se Jeet’, urging women to prioritize their health by seeking early cervical cancer screening. The film highlights the internal struggle…
ZEE5 partners with Amagi to launch FAST channels.
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
FCB Interface appoints Swati Balani as Executive Creative Director.
FCB Interface has appointed Swati Balani as Executive Creative Director to lead integrated creative mandates across mainline, digital, content, and social platforms. With over 15 years of experience, Balani has…
Golden Bullet teams up with Manu Bhaker in new campaign celebrating excellence.
Golden Bullet has launched a new campaign, “Champions Choose The Best Tools,” in partnership with Buzz Makers, featuring Olympic medalist Manu Bhaker. The film draws a parallel between Bhaker’s precision…
Volkswagen India partners with Jasprit Bumrah.
Volkswagen India has announced a strategic partnership with cricketer Jasprit Bumrah to promote the Golf GTI, highlighting shared values of precision, performance, and consistency. The collaboration aligns Bumrah’s disciplined, impactful…
Cindy Rose OBE to take over as WPP CEO from 1 September 2025.
WPP has announced the appointment of Cindy Rose OBE as its new CEO, effective 1 September 2025, succeeding Mark Read, who will step down the same day and support the…
Social Panga bags marketing mandate for Neo by Nippon Paint.
Social Panga has secured the social media mandate for Neo by Nippon Paint, the painting services division of Nippon Paint India. Managed from the agency’s Bengaluru office, the scope includes…
Shiv Sethuraman appointed Chief Transformation Officer at Famous Innovations.
Famous Innovations has appointed Shiv Sethuraman as Chief Transformation Officer. With over 20 years of global experience, Shiv will lead strategic growth and business expansion for the agency. He has…
Vipin Nair appointed VP of Communications at Cognizant.
Vipin Nair has joined Cognizant as Vice President of Communications, marking a major step forward in his strategic communications career. Announcing the move on LinkedIn, Vipin expressed enthusiasm for this…
Instamart to deliver Jio Phones in 10 minutes across 95 cities.
Instamart has partnered with Jio to offer instant delivery of JioBharat V4 and JioPhone Prima2 mobile phones across 95 Indian cities. This marks the first time Jio phones are available…
Adani Group releases third film in Hum Karke Dikhate Hain series: “Story of Suraj”.
The Adani Group has released Story of Suraj, the third film in its #HumKarkeDikhateHain series, highlighting the transformative power of solar energy in rural India. Set in a once-dark town…
Hero Realty teams up with VDO.AI to target premium homebuyers digitally.
Hero Realty partnered with adtech firm VDO.AI to launch a targeted video campaign across Delhi-NCR, using AI-powered Online Video (OLV) technology to engage high-intent homebuyers. The campaign successfully connected with…