Kapture CX names Devika Rajeev as Head of HR.
Kapture CX has appointed Devika Rajeev as Head of HR. With 13 years of experience in performance management, rewards, and talent development, she has led HR functions across MNCs and…
L’Oréal promotes Aniket Basu to Chief Digital Officer, Consumer Products.
L’Oréal has promoted Aniket Basu to Chief Digital Officer of its Consumer Products Division. In this role, he will lead digital transformation and innovation to enhance consumer engagement. Previously, Basu…
Mirinda’s Holi campaign adds fizz and joy to the festival.
Mirinda is celebrating Holi with a vibrant new campaign film that captures the brand’s playful spirit. The film showcases a lighthearted moment between a mother and son, where Mirinda transforms…
Felicity Games raises $3M to revolutionize global game publishing from India.
Felicity Games, a global mobile game publisher, has raised $3 million in a seed round led by 3one4 Capital, with participation from T-Accelerate Capital, MIXI Global Investments, and existing investors…
Angad Bhatia named CEO of Firstpost & Creator18.
Angad Bhatia has been appointed CEO of Firstpost and Creator18, a new venture by Network18. He will oversee Firstpost and lead the development of a creator network across digital platforms.…
AI transforms fashion ads with AJIO’s groundbreaking campaign.
AJIO, India’s leading fashion e-tailer, has launched its innovative campaign, ‘The Great Fashion Price Crash,’ created entirely with Generative AI. This marks the brand’s commitment to cutting-edge storytelling for the…
L’Oréal Paris empowers women with its groundbreaking hair freedom campaign.
L’Oréal Paris set a Guinness World Record for the “Most People Untying Their Hair Simultaneously” with over 500 women in Mumbai, marking the launch of their new Hyaluron Pure Shampoo…
Takashi Nakajima to become Honda Cars India President & CEO from April 1, 2025.
Honda Motor Co. has appointed Takashi Nakajima as the new President & CEO of Honda Cars India, effective April 1, 2025. He succeeds Takuya Tsumura, who will return to Honda’s…
Harshit Sahni appointed Senior Director, Cluster Revenue Head at WBD.
Warner Bros. Discovery has promoted Harshit Sahni to Senior Director – Cluster Revenue Head – Factual & Lifestyle, Eurosport, Intl. Business – South Asia. In this role, he will lead…
Zepto’s SuperSaver features Akshay Kumar & Jr. NTR.
Zepto, India’s fastest-growing quick commerce platform, launches its SuperSaver campaign featuring Akshay Kumar and Jr. NTR, promoting unbeatable prices with the tagline “Prices itne low, ek baar dekh toh loh.”…
Corona Sunsets Stage debuts at Lollapalooza India 2025.
Corona makes its debut at Lollapalooza India 2025 in Mumbai, bringing its signature “golden moments” to the festival on 8-9 March. The collaboration celebrates music, culture, and sunsets, with Corona…
Fortune SuPoshan celebrates Sanginis on Women’s Day.
Adani Wilmar Limited (AWL) is honoring SuPoshan Sanginis this International Women’s Day with a four-video series, ‘Stories of Sanginis: A Tribute to Their Strength,’ highlighting the impact of village volunteers…
Mamaearth features Palak Tiwari & Shilpa Shetty Kundra in new TV campaign.
Mamaearth has introduced Palak Tiwari as its newest brand face alongside Shilpa Shetty Kundra in a new TV campaign promoting its Ubtan Face Wash. The ad highlights the effects of…
T-Mobile acquires OOH tech firm Vistar Media.
T-Mobile has completed its acquisitions of Vistar Media, a leading DOOH tech provider, and Blis, a privacy-focused ad solutions company. These moves strengthen T-Mobile Advertising Solutions (T-Ads) by enhancing targeted,…
Aqualogica’s clever take on sun protection: “Feels So Light, Shields So Right.”
Aqualogica, a Gen Z-focused brand under Honasa Consumer, has launched its witty new campaign, “Feels So Light, Shields So Right,” spotlighting the Glow+ Dewy Sunscreen. The ad personifies the sun…
ABD Limited appoints Arvind Hangal & Roshni Chatterjee as Marketing Directors.
ABD Limited has appointed Arvind Hangal and Roshni Chatterjee as Marketing Directors, effective immediately. Hangal, with ABD since 2011, has a strong background in marketing and brand management, previously working…
McKinsey acquires ET Medialabs, a top player in customer-focused digital marketing.
McKinsey has acquired ET Medialabs (ETML), a leading performance marketing and analytics agency in India. This acquisition strengthens McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities by adding 60 experts…
ICICI Lombard unveils India’s first AI-generated insurance anthem.
ICICI Lombard has launched India’s first AI-generated anthem for its TripSecure+ travel insurance solution, setting a new benchmark in customer engagement and innovation in the insurance sector. The anthem, airing…
Boult names 80dB Communications as PR partner.
BOULT, one of India’s fastest-growing wearables brands, has appointed 80dB Communications as its strategic PR partner to enhance brand visibility and consumer engagement. The collaboration will focus on strengthening BOULT’s…
TikTok’s global ad revenue to exceed $30B in 2025 despite US ban uncertainty.
WARC Media’s latest Platform Insights report highlights TikTok’s growing influence on advertising, consumption, and performance, despite uncertainty over a potential US ban. Key takeaways: Despite regulatory concerns, TikTok remains a…
Tanishq celebrates women’s individuality with ‘Her Choice.’
This Women’s Day, Tanishq launches ‘Her Choice’, a thought-provoking campaign that redefines empowerment as the freedom to choose, free from societal expectations. Conceptualized by Autumn Grey, the film follows a…
Sony India names Karan Aujla as audio products brand ambassador.
Sony India has named music sensation Karan Aujla as the brand ambassador for its audio category, strengthening its commitment to premium sound experiences. The partnership launches with a multi-platform campaign…
Gujarat Titans name playR as Official Merchandise Partner.
Gujarat Titans have partnered with global sports brand playR as their exclusive official merchandise partner from the 2025 IPL season. playR will produce and distribute official match jerseys, replica jerseys,…
Luminous promotes gender parity with #WomenInEnergy and Inclusion Month.
Luminous Power Technologies continues its commitment to empowering women in the energy sector by releasing the third film in its award-winning #WomenInEnergy campaign on International Women’s Day. The 2023 campaign,…
Google removes 180+ apps from Play Store for ad fraud.
Google has removed over 180 Android apps from the Play Store following an investigation into a large-scale ad fraud scheme. Discovered by Integral Ad Science (IAS), the fraud involved shell…
PR Professionals wins PR mandate for Texmaco Rail.
PR Professionals (PRP) has secured the public relations mandate for Texmaco Rail & Engineering Ltd., a key player in India’s railway and infrastructure sector. This partnership aims to enhance Texmaco’s…
MINI names Jung von Matt as global creative agency.
MINI has named Jung von Matt as its lead creative agency for international campaigns, with operations led from London and Zurich. The agency won the account after a competitive pitch,…
DESI TRILL names Ruth Mohinani Head of Operations, India.
DESI TRILL, the global movement reshaping South Asian music and culture, has named Ruth Mohinani as its Head of Operations in India. With 17+ years of experience across TV, music,…
Ogilvy appoints Tim LeGallo as Chief Production Officer, North America.
Ogilvy has promoted Tim LeGallo to Chief Production Officer, North America, a newly created role. LeGallo will work closely with Chief Creative Officer Rafael Rizuto to integrate talent and resources,…
Flipkart elevates spiritual experience with “Line Sevak” at Maha Kumbh.
Flipkart, India’s homegrown e-commerce platform, launched the compassionate ‘Line Sevak’ initiative at the Maha Kumbh Mela, one of the world’s largest spiritual gatherings. The initiative aimed to enhance the experience…