Intel teams up with Dentsu Gaming & StreamO for Intel Gamer Days 2024.
Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to…
WPP’s THOMPSON wins $1.9B, 10-year US Marine Corps contract.
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
IAMAI Announces the Milestone Tenth Edition of the India Affiliate Summit
The highly anticipated 10th edition of India Affiliate Summit (IAS), the premier affiliate marketing event in the country, organised by the Internet and Mobile Association of India (IAMAI) is set…
Pepperfry names Shubbam Sharma as Chief Growth Officer.
Pepperfry has appointed Shubbam Sharma as its Chief Growth Officer. With over 17 years of experience in retail, e-commerce, and omnichannel strategies, Shubbam will lead the company’s growth initiatives, focusing…
HUL, Marico, and Godrej cut ad spending in Q2 FY25 to offset inflation.
India’s leading FMCG companies have reduced their ad and promotion spending in Q2 FY25 due to high food inflation and weaker urban demand. According to TAM AdEx, FMCG TV ad…
Livpure names Rahul Khanna as Head of Strategic Business Unit.
Livpure, a SAR Group company specializing in water purification and appliance technology, has appointed Rahul Khanna as the Head of its Strategic Business Unit for Appliances. With over 17 years…
Sokrati and VWO team up to improve Digital Experience Optimization.
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
CNN and Hyundai launch campaign honoring changemakers and visionaries.
CNN International Commercial and Hyundai Motor Company have teamed up for a campaign that highlights inspiring global success stories. This initiative blends advertising, branded content, and sponsorship to reflect Hyundai’s…
Muthoot Finance launches ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign.
Muthoot Finance, India’s leading gold loan NBFC, has launched an ad campaign titled ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three ads showcasing Muthoot’s financial…
Meta posts record Q3 revenue of $40.6 billion, fueled by AI spending.
Meta Platforms, the parent company of Facebook and Instagram, reported a record Q3 revenue of $40.58 billion, a 19% year-over-year increase, driven by strong ad growth of $39.8 billion. This…
Upstox launches ‘Iss Diwali, Kuch Naya’ campaign.
Upstox has launched a brand campaign for Muhurat Trading, blending tradition with modern investment opportunities to encourage equity participation this Diwali. The campaign, titled “Iss Diwali, Kuch Naya,” promotes new…
HDFC ERGO campaign promotes ‘Safe and Happy Diwali.’
HDFC ERGO General Insurance has launched a media campaign, ‘Shubh Diwali, Surakshit Diwali,’ to highlight the importance of insurance during the festive season. Diwali, a time for new beginnings and…
Dollar Industries’ new athleisure campaign: “Why So Formal?”
Dollar Industries Limited is shaking up the hosiery market with its new athleisure campaign, “Why So Formal?”, created by Lowe Lintas. The campaign challenges traditional dress codes, promoting athleisure wear…
Propelld names Manoj Shetty as Chief Business Officer.
Propelld, a leading fintech in education lending in India, has appointed Manoj Shetty as Chief Business Officer (CBO) to drive growth in the study abroad market. Shetty brings over 25…
YouTube launches a shopping affiliate program in India.
YouTube has launched its shopping affiliate program in India in partnership with Myntra and Flipkart. This initiative allows creators to tag products in their videos, enabling viewers to make purchases…
Bingo! is the title sponsor for Fankar-E-Kashmir 2024.
ITC Bingo! has partnered as the title sponsor for Fankar-E-Kashmir, aimed at preserving and promoting Kashmir’s folk and Sufi music traditions while providing opportunities for local youth in the music…
Pidilite Industries names Manish Dubey as chief brand officer of Fevicol.
Manish Dubey, formerly the chief marketing officer at Pidilite Industries, has been promoted to chief business officer of Fevicol, a move he shared on LinkedIn. Dubey started his career as…
Angel One launches ‘Shagun Ke Shares’ to promote smart investing.
Angel One Ltd has relaunched its popular ‘Shagun Ke Shares’ campaign, aligning it with Diwali’s Muhurat Trading to blend tradition with smart investing. This year’s focus is on making investing…
Cadbury’s ad simplifies Diwali homecoming with confirmed tickets.
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…
Zomato’s ‘Mission Diwali’ campaign celebrates food’s impact.
This Diwali, Zomato celebrates the festival’s spirit with its campaign ‘Mission Diwali,’ inspired by the famous NASA photo of India during Diwali. The campaign emphasizes that the festival’s true glow…
Social Panga names Ketki Karandikar as Senior Creative Director.
Social Panga, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director at its Mumbai office. With over 15 years of experience from Ogilvy Mumbai, Ketki has…
IGAP releases detailed report on social media transparency.
The Internet Governance and Policy Project (IGAP) has released a report titled “Social Media Transparency Reporting: A Performance Review,” analyzing how major social media platforms like Facebook, Instagram, Twitter/X, and…
Mario Muredda appointed Global CEO of Ogilvy Health.
Ogilvy has appointed Mario Muredda as Global CEO of Ogilvy Health, succeeding Kim Johnson, who is leaving to pursue new opportunities after three successful years. Muredda will oversee all aspects…
Tute Consult to manage communication for Niraamaya Wellness Retreats.
Niraamaya Wellness Retreats has partnered with Tute Consult’s luxury division for strategic communications, aiming to enhance brand visibility in the hospitality sector. CEO Ashwani Gandhi expressed excitement about the collaboration,…
CARS24 launches CarTruth to ensure confident car buying.
CARS24 has introduced CarTruth, a Pre-Delivery Inspection (PDI) service aimed at alleviating buyer concerns about hidden mechanical issues when purchasing a car. With nearly a decade of expertise, CARS24 addresses…
Polycab launches OOH campaign to enhance brand visibility in over 90 cities.
Polycab has launched a multimedia OOH campaign with MOMS, part of Madison World, to enhance brand recall. The campaign targets over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH…
Comscore teams up with IAMAI for India’s CTV Study.
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
Philips Avent unveils a new TVC honoring the journey of new mothers.
Philips has launched a new TVC for the Philips Avent Connected Baby Monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. This campaign builds on the #ShareTheCare initiative and emphasizes…
GroupM wins Honor’s $250 million global media account.
WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership,…
ASCI will host a Global Summit on ad self-regulation in March 2025 in Mumbai.
The Advertising Standards Council of India (ASCI) is set to host the International Council for Ad Self-Regulation (ICAS) Global Summit from 17th – 21st March 2025, in Mumbai. This will…