Omnicom to retire DDB brand after IPG merger
Omnicom is reportedly set to retire the iconic DDB Worldwide brand following U.S. regulatory approval of its merger with Interpublic Group (IPG). With the FTC’s clearance, Omnicom plans to consolidate…
FTC clears Omnicom–IPG merger with strict ad-bias safeguards
The Federal Trade Commission (FTC) has approved Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), subject to strict conditions aimed at preventing discrimination and protecting competition in the ad market.…
Omnicom forms Omnicom Oceania, names Nick Garrett CEO.
Omnicom has launched Omnicom Oceania, uniting its creative, media, PR, and marketing agencies across Australia and New Zealand under one leadership structure. The move aims to deliver more integrated, specialized…
Omnicom and Interpublic get Australian antitrust nod, near mega-merger.
Omnicom and Interpublic have secured antitrust approval from Australia’s Competition and Consumer Commission (ACCC), marking the 14th of 18 clearances needed for their proposed merger. The ACCC ruled the deal…
Omnicom-Interpublic merger clears major FTC approval.
Omnicom and Interpublic have cleared a major regulatory hurdle as the U.S. Federal Trade Commission (FTC) concluded its antitrust review of Omnicom’s proposed acquisition of Interpublic. The FTC granted early…
CCI clears Omnicom’s acquisition of IPG.
The Competition Commission of India (CCI) has approved the $30 billion merger between U.S.-based advertising giants Omnicom Group Inc. and Interpublic Group of Companies, Inc. (IPG). The deal will create…
Omnicom and IPG navigate digital disruption amid mega-merger and modest growth.
Omnicom and Interpublic Group (IPG) are expecting modest revenue growth in the coming years, with Omnicom projecting 4.5% growth in 2025, tapering to 4% annually until 2029. IPG forecasts a…
Omnicom’s IPG takeover reshapes global ad landscape.
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
Omnicom merges agencies into Omnicom Advertising Group, naming Troy Ruhanen Global CEO.
Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will…