Platinum Outdoor Launches 3D OOH Campaign for IRTH Bags
Mumbai, 2nd Sept, 2025: Platinum Outdoor, a unit of Madison World, executed a striking OOH campaign for IRTH bags in Mumbai. The campaign featured oversized 3D bag installations across 4–5…
TRIOOH debuts with a high-impact campaign across cities
TRIOOH, a new-age out-of-home (OOH) advertising agency, made its debut with a high-impact 16-day campaign for a leading messenger app. Rolled out across 150+ prime sites in major Indian cities…
Parle tops in-home FMCG; Britannia scores OOH hat-trick.
Worldpanel by Numerator has released the 13th Brand Footprint India report, ranking FMCG brands by Consumer Reach Points (CRPs). Overall: FMCG choices in India grew in 2024 but at a…
Lemma scales programmatic DOOH, delivering measurable OOH ad outcomes.
Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the…
BIG FM relaunches OOH arm as BIG OOH, focusing on tech-led advertising.
BIG FM has rebranded its OOH division from BIG Street to BIG OOH, focusing on tech-driven, measurable advertising solutions across both digital and traditional formats. The revamped vertical leverages high-traffic…
MOMS and Starbucks launch 3D anamorphic campaign in Bangalore.
MOMS, the outdoor unit of Madison World, created a striking 3D anamorphic installation at Garuda Mall, Bangalore, to promote Starbucks’ Blonde Roast espresso. The immersive display blended creative tech with…
Worldcom OOH at Futuready Global B2B Brand Summit of the IAA – International Advertising Association
London, November 18th, 2024.– Worldcom OOH, a global company specializing in Out-of-Home (OOH) advertising, participated in Futuready, the 3rd Global B2B Brand Summit by the International Advertising Association (IAA), held…