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WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
WARC Media’s latest Platform Insights report highlights TikTok’s growing influence on advertising, consumption, and performance, despite uncertainty over a potential US ban. Key takeaways: Despite regulatory concerns, TikTok remains a…
AI startup Perplexity has confirmed its bid for TikTok’s U.S. operations, proposing a deal that ensures U.S. control and satisfies government concerns. The offer includes a future IPO granting the…
US President Donald Trump expressed openness to tech billionaires Elon Musk and Larry Ellison purchasing half of TikTok in a partnership with the US government. At a White House event,…
TikTok has resumed services for U.S. users after President-elect Donald Trump announced the app would be allowed back online following his inauguration. The platform, which had faced potential shutdown due…
The U.S. implemented a nationwide ban on TikTok, preventing internet providers and app stores from offering the app. Despite reports suggesting a gradual phase-out, TikTok shut down on its own…
Sameer Singh, TikTok’s North America Ad Sales Head, has announced his resignation, effective February. Singh, who joined ByteDance in 2019, played a pivotal role in growing TikTok’s ad business globally.…