Gateway To The Media Industry Insights
WPP has introduced WPP Open Pro, an advanced edition of its AI marketing platform designed to let brands of all sizes independently plan, create, and publish campaigns. The platform democratizes…
A class action lawsuit has been filed against WPP plc and its top executives after the company’s shares plunged 18% following CEO Mark Read’s retirement announcement. Filed in the U.S.…
WPP and Google have expanded their partnership for five years with a $400 million investment to advance AI and cloud technology in marketing. Signed at Google’s Mountain View HQ, the…
WPP Media has appointed Devyani Bhaskar as its new Associate Director, effective September 2025. Based in Gurugram, she brings over a decade of experience in integrated media planning and brand…
WPP has announced a global partnership with the MACH Alliance to accelerate AI adoption for enterprises. The move unites MACH-certified expertise across agencies AKQA, Ogilvy One, and VML under a…
WPP has announced major leadership changes to strengthen its global operations and client solutions. Devika Bulchandani has been appointed Chief Operating Officer of WPP, responsible for driving growth by integrating…
WPP reported a challenging first half of 2025, with revenue dropping 7.8% to £6.66 billion and headline operating profit falling 36.2% to £412 million. The company cited reduced client spending,…
Speculation is rising over a potential merger between Accenture Song and WPP, as both firms navigate transformation amid an AI-driven economy. While no deal is confirmed, reports suggest informal talks…
WPP has named Baiju Shah as the new Global CEO of AKQA, its leading design and innovation agency. Formerly the Global Chief Strategy Officer at Accenture Song, Baiju brings over…
WPP has announced the appointment of Cindy Rose OBE as its new CEO, effective 1 September 2025, succeeding Mark Read, who will step down the same day and support the…
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
WPP has expanded its global partnership with web platform Vercel to integrate its AI tools — v0 and AI SDK — into WPP’s creative workflow. This collaboration aims to speed…
WPP was named Creative Company of the Year at the 2025 Cannes Lions International Festival of Creativity, recognising the outstanding creative work across its agencies. WPP won a total of…
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Mumbai, June 11, 2025 — WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, the world’s leading marketing data and analytics company, has released the…
WPP CEO Mark Read will step down on December 31, 2025, after over 30 years with the company and seven years as CEO. He believes it’s the right time for…
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
WPP is moving creative agency Grey under Ogilvy’s leadership as part of ongoing efforts to streamline its global operations. Grey will no longer report to AKQA Group, ending an alignment…
WPP posted a 5% drop in Q1 2025 revenue to £3.24 billion amid macroeconomic pressures, cautious client spending, and ongoing restructuring. Like-for-like revenue fell 0.7%, while revenue less pass-through costs…
WPP has acquired InfoSum, a leading data collaboration platform, to enhance its AI-powered marketing capabilities. InfoSum will integrate with WPP’s media arm, GroupM, to enable clients to securely leverage first-party…
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…