WPP reshapes creative arm: Grey shifts under Ogilvy.
WPP is moving creative agency Grey under Ogilvy’s leadership as part of ongoing efforts to streamline its global operations. Grey will no longer report to AKQA Group, ending an alignment…
WPP sees slight Q1 revenue dip; India grows 5.5% on strong GroupM performance.
WPP posted a 5% drop in Q1 2025 revenue to £3.24 billion amid macroeconomic pressures, cautious client spending, and ongoing restructuring. Like-for-like revenue fell 0.7%, while revenue less pass-through costs…
WPP acquires InfoSum to enhance AI-driven marketing.
WPP has acquired InfoSum, a leading data collaboration platform, to enhance its AI-powered marketing capabilities. InfoSum will integrate with WPP’s media arm, GroupM, to enable clients to securely leverage first-party…
WPP named Heineken’s global shopper marketing & commerce partner.
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Muralidhar Thyagarajan”.
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
WPP requires global employees to attend the office four days a week.
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Premjeet Sodhi appointed Global Lead for Measurement & Analytics at OpenDoor.
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India.
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP teams up with UMG to provide music and entertainment solutions for brands.
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
WPP boosts investment in India with a new Chennai campus.
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
WPP’s THOMPSON wins $1.9B, 10-year US Marine Corps contract.
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
WPP partners with Roblox for immersive media and gaming for brands worldwide.
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
WPP Secures Amazon Media Account Across APAC.
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
Unilever joins forces with WPP to optimize global beauty creative for better brand impact.
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…
Ajay Mehta has been elevated as Head of Content & Creative Services for GroupM India!
GroupM, the media investment group under WPP, has announced the appointment of Ajay Mehta as Head of Content & Creative Services. Mehta, who previously served as Chief Content Officer at…
GroupM and Pacvue Introduce Unified Commerce Solution.
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
WPP is close to finalizing an $800 million deal to sell its stake in PR firm FGS Global to KKR.
WPP is nearing an $800 million deal to sell its majority stake in financial communications firm FGS Global to private equity firm KKR. The transaction, expected to be announced alongside…
WPP to develop generative 3D environments in partnership with NVIDIA
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…
WPP has named Philip Jansen as the non-executive chairman of the board.
WPP has appointed Philip Jansen as a Non-Executive Director and Chair-designate, effective September 16, 2024. He will succeed Roberto Quarta as Non-Executive Chair starting January 1, 2025. Jansen, who was…
WPP names Brian Lesser as the new global CEO of GroupM.
WPP has appointed Brian Lesser as GroupM’s global CEO, succeeding Christian Juhl, who will become President of Corporate Development at WPP. Lesser, formerly CEO of InfoSum, has a decade-long history…
GroupM promotes Ashwin Padmanabhan to Chief Operating Officer, GroupM South Asia.
GroupM, WPP’s media investment group, has announced the promotion of Ashwin Padmanabhan to Chief Operating Officer for South Asia. In his new role, Ashwin will oversee a streamlined structure that…
WPP and IBM join forces to transform B2B marketing with Generative AI.
WPP and IBM have launched a new B2B solution powered by IBM’s AI and data platform, watsonx, aimed at revolutionizing how B2B marketers identify and engage clients throughout the buying…
Vinit Karnik has been promoted to Managing Director of Content, Entertainment, and Sports at GroupM, while Ajay Mehta has been appointed as Head of Content for GroupM.
GroupM, WPP’s media investment group, announced the consolidation of its Content, Sports, and Entertainment offerings into GroupM Content and Sport. This unified platform will offer GroupM clients exclusive access to…
Wavemaker India Excels at the 2024 Abby Awards, Securing Multiple Gold Wins.
On the first day of the ABBY Awards at Goafest 2024, a remarkable 3,506 entries were submitted by 273 companies. This included 1,258 entries from 73 media agencies and 2,248…
GroupM appoints Wavemaker CEO Toby Jenner as Global President, GroupM Clients.
GroupM, WPP’s media investment group, has appointed Toby Jenner as Global President, GroupM Clients. In this role, Jenner will lead GroupM’s global proposition, go-to-market strategy, and oversee its growth, marketing,…
Nidhee Kekre has been appointed to Whisper Media’s advisory board.
Whisper Media, a technology-driven media company, is excited to announce the addition of Nidhee Kekre to its advisory board. With an impressive career spanning over two decades in business strategy…
WPP, Omnicom Media, IPG Mediabrands make the shortlist for Amazon’s worldwide media mandate.
Reportedly, IPG Mediabrands, WPP, and Omnicom Media Group have been shortlisted by Amazon for the pitch process to secure its media mandate, as per Campaign US. The briefing for Amazon’s…
Infectious Advertising ropes Prashanth Kumar as Chief Digital Officer.
Infectious Advertising has appointed Prashanth Kumar as Chief Digital Officer. Kumar has worked in India, South East Asia, China, UK and GCC with agencies including Dentsu Aegis, Publicis, WPP and…