Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, dentsu anime solutions (das), aimed at accelerating the international growth of Japanese anime. Responding to rising global demand, das will offer anime-focused marketing strategies to help Japanese companies expand abroad and support local partners in unlocking new opportunities.
The brand builds on Dentsu’s earlier anime initiatives, including the Manga Anime Growth Partners team (2022) and Dentsu Anime Solutions Inc. (2023). Backed by global collaborations like Roblox, das will operate through three regional hubs: the U.S., China, and Southeast Asia (leadership TBA), each crafting market-specific campaigns.
With das, Dentsu aims to strengthen Japan’s cultural footprint and cement its role in the global entertainment industry by blending creativity, culture, and commerce.