Kargo has unveiled three innovative CTV ad formats for the APAC market, aimed at solving key challenges in connected TV advertising such as fragmented audiences, poor creative quality, and inconsistent measurement. These new ad units—Tile, Flipbook, and Mirage—combine creative design with advanced technology under Kargo’s “Creative Science” approach.
- Tile repurposes vertical video into dynamic, branded CTV placements.
- Flipbook allows brands to showcase features interactively.
- Mirage grabs attention with animations, driving 54% more early engagement than standard formats (validated by RealEyes).
Designed for premium streaming environments, these formats offer better targeting, creative flexibility, and measurable outcomes. Kargo’s latest launch strengthens its position as a CTV partner that blends art and technology to help brands stand out on the big screen.