India, September 02nd, 2025: FTA Global, a new-age marketing company, has been appointed by Hombale Films to drive digital marketing initiatives for its merchandise brand, HombaleVerse. The mandate was awarded following a competitive multi-agency pitch and will encompass a range of digital services designed to enhance the brand’s online presence and drive measurable performance.
Under the mandate, FTA Global will provide end-to-end digital marketing services, including Search Engine Optimization (SEO) and Paid Marketing. The partnership will focus on launching fresh and impactful campaigns to promote HombaleVerse’s merchandise collections and drive traction across key product categories. FTA Global will leverage a mix of performance-driven strategies and creative storytelling to connect the brand with fans and merchandise enthusiasts.
Commenting on the partnership, Senthil Kumar Hariram, MD and Founder, FTA Global, said, “Hombale Films has created an unparalleled cinematic legacy, and HombaleVerse is an exciting way for fans to connect with that universe in everyday life. Our aim is to combine creativity with performance marketing to elevate the brand’s visibility, create meaningful engagement, and deliver measurable growth for HombaleVerse”.
“HombaleVerse is more than merchandise; it is a way for fans to connect with our stories and characters beyond the screen. We are confident that FTA Global’s expertise in performance marketing will help us amplify our reach, engage audiences in new ways, and deliver a seamless shopping experience for our fans”, said Chaluve Gowda, Co-Founder, Hombale Films.
The partnership aims to significantly enhance awareness, visibility, engagement, and conversions for HombaleVerse, ensuring the merchandise becomes a true extension of the cinematic experience for fans.
About FTA Global:
FTA Global is a new-age marketing company founded by Senthil Kumar Hariram, who brings nearly 20 years of industry experience. More than a traditional agency, FTA Global functions as a high-performance marketing operating system that is fast, tactical, and accountable. Through its innovative Team-as-a-Subscription (TaaS) model, the company offers embedded growth teams that integrate directly into client workflows, delivering expert solutions across SEO, Paid Media, Content, Creative, and Analytics. By combining deep human insight with advanced technology, FTA Global delivers impactful marketing strategies that help brands grow faster and more efficiently.
About HombaleVerse:
HombaleVerse is the official merchandise store of Hombale Films, the powerhouse behind cinematic blockbusters such as KGF, Kantara, and Salaar. The platform offers a curated range of premium apparel, accessories, and collectibles that capture the essence of its iconic stories and characters. Each product is designed to let fans express their love for cinema in style, carrying a piece of Hombale’s creativity and legacy beyond the screen. HombaleVerse is where cinema meets style, passion, and storytelling.