Johnnie Walker has announced a multi-year global partnership with GRAMMY® Award–winning artist Sabrina Carpenter, blending whisky with music and culture. Timed with her new album Man’s Best Friend and Short n’ Sweet tour, the collaboration features exclusive content, custom cocktails, and live activations across cities and digital platforms.
The campaign pairs Johnnie Walker’s heritage with Carpenter’s modern style, aiming to connect a new generation to its Keep Walking ethos. Fans 21+ at select tour stops can try her signature Johnnie Walker Black Label cocktails, from Manhattans to whisky sours with a twist.
Positioned as the “first verse” in Johnnie Walker’s cultural collaborations, the partnership signals a bold new era for the iconic Scotch brand.