Criteo has announced a new integration with Google, becoming its first onsite retail media partner. The partnership will initially launch as a limited beta for select customers in the Americas via Google Search Ads 360, with plans to expand worldwide and into other Google Marketing Platform solutions.
This collaboration aims to strengthen retail media offerings by combining Criteo’s commerce expertise with Google’s powerful ad tools. Brands will gain more ways to reach shoppers directly on retailer sites, improving visibility, targeting, and performance across the commerce ecosystem.