McCain Foods India has unveiled its Diwali campaign, ‘Jugalbandi’, featuring Usha Uthup, her daughter Anjali, and grandson in a multi-generational musical collaboration celebrating togetherness. Conceptualised by Schbang, the campaign highlights how McCain snacks bring families closer during festive gatherings.
The film shows three generations at a Diwali celebration — Usha’s disco beats, Anjali’s contemporary rhythm, and her grandson’s DJ flair — coming together through the aroma of McCain snacks, reinforcing the brand’s message of sharing and bonding over food.
Blending music and food, the digital-first campaign celebrates connection and inclusivity, aiming to resonate with audiences of all ages.