Avaada Group has introduced its new campaign, Always Clean, Always On, highlighting the soaring energy needs of AI-driven industries and the growing importance of reliable clean power. The campaign debuted on Kaun Banega Crorepati, positioning uninterrupted renewable energy as essential for India’s digital and industrial expansion.
The film underscores how AI, automation, data centres and smart systems are dramatically increasing electricity demand. Chairman Vineet Mittal noted that the future of digital innovation depends on sustainable, round-the-clock power: “If the future runs on intelligence, then intelligence must run on clean energy.”
Avaada emphasises its readiness to support this demand through solar, wind, hybrid solutions, pumped hydro and battery storage. Created by Leo India, the film uses a child’s interaction with an AI assistant to illustrate how simple digital actions trigger large-scale energy use.
Amitabh Bachchan’s voiceover during the TV launch highlights the growing gap between rising energy needs and dependable supply. The campaign also points to global power constraints affecting data centres and advanced manufacturing, positioning Avaada’s renewable portfolio as part of the solution.
Upcoming extensions will focus on electric mobility, advanced manufacturing and green hydrogen across print, digital and outdoor channels.