Rungta Steel has released a new television commercial that brings together three of Bollywood’s biggest stars Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a vibrant and humorous film designed to spotlight the unwavering strength of Rungta Steel TMT Bars.
Set inside a bustling household, the TVC is filled with playful chaos where objects tremble, shake and nearly collapse under pressure. Amid all the commotion, one structure remains rock solid: the pillar reinforced with Rungta Steel TMT Bars. As Ranbir’s spirited antics disrupt the room, Alia scrambles to contain the situation, while Shah Rukh maintains his trademark calm. The contrast drives home a simple but powerful message the foundation of a safe home must never be compromised.
This narrative mirrors the brand’s promise of “Ghar Ki Mazbooti Ka Raaz,” illustrating how Rungta Steel TMT Bars are engineered to withstand intense stress and provide lasting stability. Whether it’s shocks, vibrations or sudden load impacts, the TMT Bars remain steadfast through it all.
Speaking about the campaign, Arvind Kumar, Joint Vice President – Sales & Marketing (TMT, Wire Rod & Cement) at Rungta Mines Ltd, said the film reflects a universal truth: life can be unpredictable, but the strength of one’s home should always be dependable. He added that having Shah Rukh, Alia and Ranbir bring this concept alive makes the message more engaging and relatable for audiences.
The TVC reinforces Rungta Steel’s positioning as a brand committed to delivering “ekdum solid” strength ensuring that every home built with its TMT Bars stands firm for generations.