Gourmet Popcornica, India’s largest producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner. The mandate aims to strengthen the brand’s visibility and leadership positioning across key stakeholder groups.
Founded in 2014 and headquartered in Chennai, Gourmet Popcornica is focused on building India’s popcorn value chain, spanning hybrid seed development, farmer partnerships, kernel processing, storage and supply. With operations across nine states and more than 36,000 acres under popcorn maize cultivation, the company is the country’s largest producer of popcorn maize.
Under the partnership, 3M Media Works will focus on reinforcing Gourmet Popcornica’s corporate reputation and leadership narrative around product quality, supply reliability and farmer impact. The scope includes strategic communications and thought leadership initiatives to position the brand as a trusted and influential player within the popcorn ecosystem.
Commenting on the appointment, SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica Pvt. Ltd., said that as the company scales across B2B, retail and consumer channels, it is critical that its communications reflect the depth of its work and values. He added that 3M Media Works brings the strategic clarity and communication discipline needed to support the company’s next phase of growth.
Jitendra S. Jha, Managing Director, 3M Media Works, said Gourmet Popcornica stands out as an agri-led Indian company that combines global popcorn expertise with large-scale local cultivation. He noted that the mandate will focus on strengthening leadership positioning and establishing the brand as a thought leader shaping a sustainable, farmer-first and future-ready popcorn ecosystem.
The partnership aligns with Gourmet Popcornica’s long-term vision of building an aatmanirbhar popcorn ecosystem one that supports farmer prosperity, delivers reliable and high-quality supply to institutions, and offers consumers premium popcorn experiences rooted in sustainability and innovation.