IKEA UK & Ireland appoints VCCP as creative agency
VCCP has been appointed as the creative agency for IKEA UK & Ireland following a competitive multi-agency pitch process. According to reports, the final stage of the review saw VCCP…
Grey 82.5 Wins Creative Duties for Imperial Blue After Competitive Pitch
Grey 82.5 has secured the creative mandate for Imperial Blue following a multi-agency pitch process. The partnership marks a significant milestone for the whisky brand as it begins a new…
Havas Media India bags integrated media mandate for Matrimony.com
Havas Media India has been appointed as the Media Agency on Record (AOR) for Matrimony.com Ltd, one of India’s leading online matchmaking platforms. As part of the mandate, Havas Media…
Scribbld Bags Performance Marketing Mandate for Suzette Gourmet
Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its presence in the lifestyle and hospitality space. Awarded directly, the mandate will focus on accelerating…
Jack Daniel’s appoints 22feet as its Integrated Creative Agency of Record for India
22feet, part of Omnicom Advertising India has won the integrated mandate for Jack Daniel’s India following a multi-agency pitch process. The comprehensive and integrated mandate encompasses brand strategy, digital, social…
The Good Edge secures McDonald’s India (West & South) communications business
The Good Edge has been appointed as the communications partner for Westlife Foodworld, which owns and operates McDonald’s restaurants across West and South India. The agency will support communications for…
HELL ENERGY DRINK picks dentsu India to lead integrated communications mandate for 2026
HELL ENERGY DRINK has appointed dentsu India as its integrated marketing communications partner for 2026 following a multi-agency pitch. The mandate, to be managed from dentsu’s Mumbai office, spans creative,…
Dabur Teams Up with WNNR to Strengthen First-Party Data and Customer Engagement
Dabur has entered into a strategic partnership with WNNR to strengthen its first-party data capabilities and create more personalised customer experiences on its ecommerce platform, daburshop.com. The partnership is part…
Publicis Wins Microsoft’s $700 Million Global Media Business from Dentsu
Microsoft has reportedly shifted its global media mandate, estimated at US$700 million, from Dentsu to Publicis Groupe after a closed-door review, according to multiple media reports. Dentsu’s Carat had managed…
Havas Media Network bags Aakash Educational Services’ integrated media business
Havas Media Network India has won the integrated media mandate for Aakash Educational Services Limited following a multi-agency pitch. The account will be jointly managed by PivotRoots and Arena Media.…
Gourmet Popcornica Ties Up with 3M Media Works to Drive Strategic Communications
Gourmet Popcornica, India’s largest producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner. The mandate aims to strengthen…
Balaji Wafers taps Creativefuel to drive social and digital strategy for 2026
Balaji Wafers has appointed Creativefuel as its social and digital partner for 2026, awarding the agency a year-long mandate focused on strengthening and modernising the brand’s digital presence. This collaboration…
HiveMinds takes on full digital duties for premium cookware brand Stahl Kitchens
Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to…