Binance has rolled out a ₹2 crore community rewards campaign for its verified users in India, timed ahead of the Holi festival, as the exchange looks to deepen engagement in one of its fastest-growing markets.
The month-long initiative, titled #IndiaTurnsYellow, will run from February 26 to March 25, 2026, drawing inspiration from Holi’s festive spirit and Binance’s signature yellow branding. The campaign is open exclusively to users who have completed India-based KYC verification on the platform.
Under the programme, verified users can earn rewards by inviting new users through a limited-time referral link. Once the referred user completes registration, KYC verification, a minimum deposit equivalent to $5, and qualifying transactions, both participants can unlock digital reward boxes. Each box contains USDT token vouchers valued between ₹300 and ₹1,200. The total rewards pool of ₹2 crore will be distributed on a first-come, first-served basis, with participants eligible to unlock up to 20 reward boxes during the campaign period.
In addition, Binance has launched a week-long social media challenge offering an extra $10,000 in USDT, inviting users to follow Binance India’s official handles on X and Instagram and participate in campaign-related activities for a chance to win more rewards.
The Holi-themed activation reflects Binance’s strategy of localising global campaigns for India’s cultural calendar, as interest in digital assets continues to grow among Indian retail users. The company reiterated its focus on safe and responsible participation, supported by educational resources through Binance Academy.
Participation is subject to eligibility criteria, mandatory identity verification, and anti-abuse safeguards. Certain trading pairs are excluded, and rewards will be credited as USDT vouchers in line with campaign terms. Binance also reminded users that digital asset trading involves market risk and encouraged them to review all policies before taking part.