Carat has renewed its media buying mandate with Vodafone Group for another three years across EMEA, marking its third consecutive win and extending the partnership into its seventh year. The deal covers 11 key markets, including the UK, Germany, and Egypt, as well as Vodafone’s youth brand VOXI. Beyond media buying, Carat will continue supporting Vodafone’s in-house media operations, strengthening its role as a strategic transformation partner. The collaboration emphasizes a data-driven, AI-powered approach, showcasing Vodafone’s commitment to integrated media strategy and reinforcing Carat’s global leadership.