Havas Media India, part of Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle. The mandate covers integrated media responsibilities across both online and offline platforms, marking a new phase in the brand’s media strategy.
Modenik Lifestyle houses some of India’s well-known innerwear and lifestyle brands. Its portfolio includes Enamor, a popular fashion lingerie brand known for combining comfort with modern design, and Dixcy Scott, which has built a strong reputation among Indian consumers for quality and affordability. Through these brands, Modenik aims to offer aspirational yet accessible products to a wide audience across the country.
Under the new partnership, Havas Media India will manage the brand’s end-to-end media strategy, planning and buying across multiple channels. This includes television, print, radio, cinema, digital platforms, out-of-home advertising, mobile and below-the-line (BTL) activations. The collaboration is expected to help Modenik strengthen its media presence and reach consumers more effectively across India.
The win also adds momentum to Havas Media India’s growing presence in South India, where the agency has been expanding its capabilities and building expertise around regional audiences, vernacular media and hyperlocal targeting.
Commenting on the partnership, Shekhar Tewari, Chief Executive Officer and Executive Director of Modenik Lifestyle, said the company was looking for a partner that understands both digital and traditional media landscapes. He noted that Havas Media India’s data-driven approach and strong execution capabilities made them the right choice to support the brand’s next phase of growth.
Meanwhile, Mohit Joshi said the partnership reflects Havas’ belief in helping brands build deeper connections with consumers. He added that Modenik Lifestyle has already built strong equity with Indian audiences and the collaboration aims to further strengthen that connection.
Uday Mohan, Chief Operating Officer at Havas Media India and Havas Play, highlighted that brands such as Dixcy Scott and Enamor enjoy strong consumer trust. The agency’s focus, he said, will be on creating seamless, insight-led media experiences across platforms that not only build brand equity but also drive meaningful business outcomes.