ICICI Lombard has launched India’s first AI-generated anthem for its TripSecure+ travel insurance solution, setting a new benchmark in customer engagement and innovation in the insurance sector. The anthem, airing on RadioOne and across digital platforms, aims to make travel insurance more relatable and memorable.
The AI-generated song tells a compelling story, shifting the perception of insurance from a necessity to an immersive experience. Sheena Kapoor, Head of Marketing at ICICI Lombard, emphasized the company’s commitment to leading the industry’s digital transformation by blending technology, music, and storytelling to create emotional connections with customers.
TripSecure+ is a flexible, AI-powered insurance offering designed for modern travelers, covering risks like visa rejection, adventure sports injuries, car rental protection, and pre-existing conditions. The campaign features a family preparing for a trip to Italy, showcasing how TripSecure+ protects travelers from common travel concerns.
ICICI Lombard’s use of AI and digital storytelling redefines travel insurance, making it more accessible, engaging, and personalized for today’s travelers.