The Indian Association for Gold Excellence and Standards (IAGES), India’s first industry-led self-regulatory body for the gold sector, has appointed Actimedia PR & Digital as its nationwide communications and digital partner. The agency will support IAGES in building awareness around its mission to bring transparency, compliance, and trust across the gold value chain.
IAGES CEO Kaushlendra Sinha said the partnership will help strengthen the organisation’s credibility-driven vision for transforming how gold is sold and purchased in India. Actimedia Founder Amitabh Saksena added that the firm will focus on amplifying IAGES’ industry reform efforts across the country.