DDB Tribal, part of the DDB Mudra Group, has appointed Anusheela Saha as Creative Head, based in Gurugram and reporting to CCO Rahul Mathew. She succeeds Iraj Fraz, who moves to a new role within the company.
Anusheela brings over 20 years of experience from FCB India and Cheil, having worked on brands like Unilever, KFC, Mahindra, Uber, Google, and Samsung. Her award-winning work, including UnBox Me, has earned recognition at Cannes Lions, D&AD, One Show, and more.
Rahul Mathew said her leadership will strengthen the agency’s growth and creativity, while Anusheela expressed excitement about contributing to DDB Tribal’s vision and legacy.