Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network to Mumbai, Bengaluru, and Gurgaon. Joining existing Labs in Tokyo, London, and Warsaw, the India Lab aims to fuse creativity with technology, driving solutions that blend empathy, cultural relevance, and cutting-edge innovation.
Led by Gurbaksh Singh, Chief Creative & Innovation Officer – South Asia, the Lab will serve as a creative R&D hub, offering services across AI, immersive tech, IoT, retail innovation, and more. It showcases prototypes like Garuda Rakshak (a drone-based safety solution), Motorola Deep Connect, and the Unfiltered History Tour, along with global concepts like Tokonoma and Unlabeled from Japan.
The Lab emphasizes human-centric design and bold experimentation to help brands shape the future. Dentsu leadership described it as a space where Indian ingenuity meets global ambition—delivering innovation that’s not just smart, but also inclusive, empathetic, and impactful.