EssenceMediacom has won the consolidated media mandate for Hero MotoCorp following a competitive multi-agency pitch. This marks the first time Hero MotoCorp has unified media duties for its brands—Hero, VIDA, and Harley-Davidson—under one agency. EssenceMediacom will handle full-funnel media strategy, combining traditional and digital platforms with data-driven planning, creative tech solutions, and integrated content models. The partnership supports Hero’s vision to lead the future of mobility, with EssenceMediacom expected to drive innovation and engagement across its diverse brand portfolio.
