Famous Innovations has been appointed as the social media agency for the World Pickleball League (WPBL), India’s first professional pickleball league. The agency will shape WPBL’s digital identity with a bold, youth-driven tone, managing content strategy, real-time storytelling, influencer partnerships, and daily platform operations.
As pickleball gains traction among young Indians, WPBL aims to blend sport, culture, and entertainment. Both WPBL and Famous Innovations see this as an opportunity to build not just a league, but a cultural movement around the emerging sport.